Angela Hausman, PhDApril 4, 2015 Maybe this sounds like an odd choice of titles to a post. But I lost my baby brother this week. He went to sleep and never woke up. Like many folks in this situation, I turned to Facebook to view pictures of him, his friends, and our times together. I … Continue reading Death, Marketing, And Social Media
Corey Craig explains how Dell created its Solutions Nurture platform to provide content at pain points in customer journey. Matt McGee on April 1, 2015 If there’s been one overarching theme at the MarTech conference, it’s the need for marketing technology (and the marketers that use it) to focus on the customer first. Speakers from … Continue reading Customer Experience Must Drive Marketing Technology Decisions
Courtney HuntApril 1, 2015 In spite (or perhaps because) of rapid and ongoing technological advances, many individuals today are inadequately prepared to leverage available tools and technologies to communicate and collaborate with their colleagues and external stakeholders. Traditionally, the Digital Divide was about access and cost, but it is becoming an issue of knowledge and … Continue reading How Much Is Digital Illiteracy Costing Your Organization?
Kirill KniazevApril 1, 2015 The purpose of this article is to serve as the definitive basic guide to, and overview of, digital marketing tools for small and medium businesses in 2015. Consider digital marketing explained! Some may be surprised to learn that the term “digital marketing” has been around since the 1990’s – many small … Continue reading Digital Marketing Explained: For Small and Medium Business Owners
Kerry O’DonoghueMarch 29, 2015 With one week until the Easter holiday there is ample time to set up a fun crafting exercise for your children, family, or friends. Create your own Easter inspired crafts that resemble eggs, carrots, or bunnies. Celebrate even further with an Easter egg hunt and a bounty of chocolate bunnies and … Continue reading Top 5 Pins: DIY Easter Egg Designs
Jeff BullasMarch 27, 2015 A digital marketer is like a conductor. Many players, a lot of shiny noisy instruments and a big audience. It means understanding the nuances of the new web paradigms and how they interact. It’s about knowing about how each of the social and digital channels operate and interact with each other … Continue reading 10 Skills A Digital Marketing Manager Needs To Succeed
Laurie Sullivan @lauriesullivan, (March 26, 2015) Blake Cahill, global head of digital and social marketing at Philips, manages more than 70 marketing technologies. He is one of a growing number of marketing heads becoming inundated with technology as media silos crumble and data integrates to support cross-channel and cross-device marketing and advertising. “Just in the … Continue reading CMOs Focus More On Tech To Automate Media Decisions
Angela Hausman, PhDMarch 23, 2015 Image courtesy of Brad Frost Every year pundits predict the rise of mobile marketing and advocate for a mobile first marketing strategy. And every year the impact of mobile marketing disappoints. This year, things are different. Mobile is king! Long live the king! Why mobile first? Duh. Look around you. … Continue reading Mobile First: Marketing To The Mobile Consumer [Infographic]
Kyle WongMarch 23, 2015 Digital marketers have the most entrepreneurial jobs in marketing. As an entrepreneur and founder of Pixlee, I’ve worked with hundreds of digital marketers and have seen great changes in the landscape. Over the past few years I’ve noticed that the digital marketing role in particular is incredibly entrepreneurial. There are many … Continue reading Digital Marketer: The Most Entrepreneurial Job In Marketing
Digital marketers today have an abundance of data at their disposal, and columnist James Green notes that determining how to best utilize all these data points is truly an art form. James Green on March 23, 2015 I love tech and data. In fact, there is nothing I like more than utilizing data to make … Continue reading The Data-Driven Art Of Digital Marketing
