Category Archives: Digital Marketing

The Importance of Brand Integrity in the Digital Age

Chris HortonApril 20, 2015 A few weeks back, I was involved in a minor dust up at a local bar. Though it didn’t come to broken chairs or fisticuffs, the whole episode reminded me of how much brand integrity matters in the digital age. First, a little background… It was Valentine’s Day, and my wife … Continue reading The Importance of Brand Integrity in the Digital Age →

Kill The Messenger? Hardly!

Digital Marketing

Denise McArthurApril 17, 2015 An explainer video, at its core, is a vessel designed to deliver a clear message. Given all the attention that’s paid to crafting the message itself—is it accessible? Compelling? Fun, funny, or educational?—it can be easy to forget the importance of the messenger. But the voice that frames a narrative is … Continue reading Kill The Messenger? Hardly! →

Getting More Digital Today!

Digital Marketing

Brent PohlmanApril 17, 2015 It is time to really look at incorporating technology more and more into my daily life. This is the statement I have struggled with for the last few years. I am reading more and more how the next 5-10 years will be some of the most transforming years ever. Those that … Continue reading Getting More Digital Today! →

Digital Marketing Tips: Do You Have A Traffic Problem Or A Conversion Problem?

Digital Marketing

Jeff BullasApril 16, 2015 When I discovered social media seven years ago, I was attracted by its potential to gain free global attention. You didn’t need to pay for an online audience or traffic. You attracted website visitors by writing great content, giving it away for free and growing your social networks. This awareness was … Continue reading Digital Marketing Tips: Do You Have A Traffic Problem Or A Conversion Problem? →

Interpreting Digital ROI to Manage Expectations

Digital Marketing

Janette SpeyerApril 16, 2015 Sales — Every client’s marketing goal! How do we get there? Before the Internet era, marketing was far simpler. You hired an advertising agency and gave them a yearly budget for ads, print and media. They were expected to allocate the funds accordingly and the results were examined based on subscribers … Continue reading Interpreting Digital ROI to Manage Expectations →

Build a Digital ‘Company Town’ and Start Selling to Its Residents

Digital Marketing

Ray ManleyApril 15, 2015 The quaint hamlet of Scotia, nestled among Northern California’s tall redwoods, was the country’s last company town. Since 1863 the entire community was owned by the Pacific Lumber Company. After a 2008 bankruptcy, the town fell into the hands of a Manhattan hedge fund and residents weren’t pleased, but that’s another … Continue reading Build a Digital ‘Company Town’ and Start Selling to Its Residents →

Copy That Connects: 3 Tips for Better Digital Ads

Digital Marketing

Hobson Powell, (April 15, 2015) What’s the difference between a good and great ad? How do you connect with users, but also make sure to drive people to your site? Digital marketers have a lot of optimization tactics at their disposal — such as bids, budgets, targeting — all designed to drive the performance of their … Continue reading Copy That Connects: 3 Tips for Better Digital Ads →

Take Programmatic Display To The Next Level

Digital Marketing

There’s a reason why programmatic buying is taking over display, columnist Pete Kluge notes, but it’s still not reaching its potential. Pete Kluge on April 13, 2015 If data are collected and never acted upon, what is the lost value to your business? Consider this: If the mass of available data were being optimized to its … Continue reading Take Programmatic Display To The Next Level →

The Time Is Now: Let Data Take Center Stage

Digital Marketing

Sean CrowleyApril 12, 2015 As each day passes, there’s a ton of new data entering your marketing ecosystem: Web registrations, trade shows lists, pay per click campaigns, events…and the list of sources keeps getting longer. While all of this marketing data can be an asset to your programs, it can also be a liability. Inaccurate … Continue reading The Time Is Now: Let Data Take Center Stage →

Digital Ad Decisions: Native Content Advertising Vs Paid Social Media

Digital Marketing

Kate BoyceApril 7, 2015 Paid search engine marketing (PPC) has been essential to the success of online B2B marketing for an incredibly long time (by digital marketing standards anyway). According to the CMI, it’s the type of paid media used most often by B2B Marketers, and is considered the most effective as well. But that … Continue reading Digital Ad Decisions: Native Content Advertising Vs Paid Social Media →