It’s time to clean up that account clutter! Columnist Matt Umbro offers steps for prioritizing your workflow to make the biggest impact and improve performance. Matt Umbro on December 16, 2015 Client relations can sour for a number of reasons. Perhaps performance is lagging or communication isn’t clear. Whatever the reason, more often than not, … Continue reading Do You Need To Better Prioritize Your Digital Marketing Efforts?
by Pam McBride December 12, 2015 Follow @leadsiftDecember 12, 2015 Most businesses have some form of digital presence. A website, Facebook page, Twitter account… businesses know they need to be online in order to compete. But far too many businesses think that creating a Facebook page is the end-game, expecting revenue to pour in after … Continue reading How a Digital Marketing Strategy Can Help Your Business Grow
by William Yates December 7, 2015 Follow @novacomcorpDecember 7, 2015 Digital communications (the transmission of marketing communications by digital means) covers a wide range of marketing platforms and a spectrum of channels and for client-side marketers, deciding on what is the best-fit for your enterprise is a complex equation. And to compound this best-fit identification … Continue reading 5 Tips on Digital Marketing Agency Search and Selection
by Jeremy Taylor December 4, 2015 Follow @JezTaylorUKDecember 4, 2015 During our recent ‘Growing your digital marketing agency: solving the measurement puzzle’ webinar it became very clear that, aside from having a clear goal, a healthy dose of reality also helps. You need to ask yourself, which channels can you, realistically, manage? What resources are … Continue reading How to Create a Digital Marketing Measurement Strategy
by Aaron Kim November 23, 2015November 23, 2015 As organizations embrace mobile, social, big data, and cloud solutions, and as digital literacy becomes a prerequisite for the workplace, a very large contingent of people is silently left behind without many people noticing them. Because most of the digital world is, err, digital, it’s not always … Continue reading Digital Learning and the Invisible Digital Divide
by Jeff Bullas November 21, 2015November 21, 2015 Marketing today is a new game. The “Mad Men” of the Madison avenue era of wine, whisky and women as inspiration, are now a distant but fond memory. But as much as the new dawn of digital and the rise of the social web has changed the … Continue reading 15 Digital Marketing Trends for 2016 That Could Destroy Your Business
by Angela Hausman, PhD November 21, 2015 Follow @MarketingLetterNovember 21, 2015Image courtesy of Professional Academy Remember the BCG model you learned as an undergrad? You know, COWS, STARS, DOGS, AND ?Well, we used to call question marks (?) problem children before it became politically incorrect [children aren’t bad; they do bad things] Well, BCG is … Continue reading 7 Skills a CMO Needs in the Digital Marketing Era
by Justin Romney November 19, 2015 Follow @JusitnRomneyNovember 19, 2015 When trying to decide how to allocate your 2016 digital marketing budget, it can be hard to decide how much to spend on which platforms. In general, most businesses will set aside 5-15 percent of gross income for marketing purposes, and anywhere from 10-50 percent … Continue reading How to Set the Perfect 2016 Digital Marketing Budget
by Amber Kemmis November 19, 2015November 19, 2015 Whether you are an executive, marketer or work in the financial department, chances are you’ve heard a coworker or peer use a digital marketing term you’re unfamiliar with. To help you in those times of need when you’re left saying, “Huh?”, here is a glossary of terms … Continue reading 77 Digital Marketing Terms & Stats for Business Professionals
by Mike Moran November 19, 2015 Follow @MikeMoranNovember 19, 2015 Unless you are a farmer, silos are never good. Yes, I am asking you about the dreaded “s” word when it comes to your digital marketing. What I see when I talk to most marketers is that they have separated digital marketing very neatly: Website … Continue reading Are You Still Doing Your Digital Marketing In Silos?
