by Greetje den Holder January 7, 2016 Follow @GdenHolderJanuary 7, 2016 Digital marketing evolves quickly. Every year brings new hardware, new software and new user preferences. In order to develop a successful digital marketing strategy, companies need to stay up-to-date on the latest trends. Those that can identify the next big thing have an advantage … Continue reading 31 Promising Digital Marketing Trends for 2016
by Zach Robbins January 6, 2016January 6, 2016 In 2014, the ALS Ice Bucket Challenge generated immense awareness for a nonprofit that previously hadn’t been at the forefront of many minds. It was a marketer’s dream (albeit a freezing one): You come up with one great idea and, with little or no monetary investment, watch … Continue reading Digital Marketing Is Still Just Marketing
by Warren Knight January 5, 2016 Follow @warrenknightJanuary 5, 2016 Firstly, Happy New Year! 2016 is going to be a great year for small businesses and I can’t wait to see what it holds, but before we can celebrate you need to understand how to design a digital marketing plan for 2016. Regardless of your … Continue reading How to Design a Digital Marketing Plan For 2016
by Jeremy Taylor December 31, 2015 Follow @JezTaylorUKDecember 31, 2015 From sessions to unique visits, clicks to goal completions, Likes to engagement rates — the list of digital marketing metrics is endless. The trick is to recognise which metrics matter (and matter most to your clients). During our recent webinar, ‘Growing your digital marketing agency: … Continue reading Which Metrics Are Essential For Digital Marketing Measurement?
by Angela Hausman, PhD December 30, 2015 Follow @MarketingLetterDecember 30, 2015 Thanks to the folks at The Ladders (a job matchmaker) for creating the cool infographic on how to avoid becoming a digital marketing dinosaur and sending it to me. You can see the entire infographic following my take on it. The Ladders put this … Continue reading Avoiding the Digital Marketing Dinosaur [Infographic]
by David Tomas December 30, 2015 Follow @davidtomasDecember 30, 2015 Creating a digital marketing strategy is crucial to move your business forward, but having this strategy produce actual results can be another story. On top of this, digital marketing is constantly changing and evolving, which means you and your strategy must as well. During our 16 years of … Continue reading 7 Reasons Why Your Digital Marketing Strategy Will Fail In 2016
by Mordecai Holtz December 28, 2015 Follow @mordecaiholtzDecember 28, 2015 The digital marketing landscape is becoming increasingly more complex and, in many ways, ephemeral. With the volatility of the digital sphere, the trends indicate several opportunities for brands looking to position themselves online. As new technologies emerge, new software created, and companies are founded, the … Continue reading Digital Marketing in 2016, Trends and Lessons from the Past
by Angela Hausman, PhD December 28, 2015 Follow @MarketingLetterDecember 28, 2015 Recently, I’ve had a number of folks asking this question: What is the value of digital marketing? Obviously, as a digital marketing agency, my answer is YES, but I appreciate the question. Businesses should ask questions like this and if the folks they entrust … Continue reading What Is The Value Of Digital Marketing?
by Chris Horton December 23, 2015 Follow @chrshortonDecember 23, 2015 Ah, it’s that time of year again, Christmas—a time when children of all ages and dispositions take a moment to count their blessings and pencil out all the things they want from dear old Santa Claus. Among the ranks of this year’s holiday season hopefuls … Continue reading A Digital Marketer’s Christmas Wish List
By Craig Sutton December 22nd, 2015 What’s the #1 Tool to help do your SEO, Social Media or PPC job better? There are so many useful, time-saving and just plain cool marketing tools today. Actually there are so many it’s really tough to know which ones are really worthwhile. One of the best ways to … Continue reading 10 Of SEP’s Digital Marketing Experts Share Their Favorite Tools
