Category Archives: Customer Retention

How Small Businesses Can Make a Comeback After COVID-19

Kimberly Zhang November 24, 2020 When COVID-19 struck, small businesses were hit hard by shelter-in-place orders. Many had to close up shop for good. How can the ones that barely survived make a comeback? It won’t be easy, but it’s certainly possible. More than anything, getting your small business back on a firm footing will … Continue reading How Small Businesses Can Make a Comeback After COVID-19

Strategic Churn: Grow Your Agency by Replacing Bad Clients

Karl Sakas October 16, 2020 Grow your agency profitably (and with less stress) via my Strategic Churn technique. Many agency owners consider client churn to be negative. “Churn” comes from the SaaS world—where high attrition can end a firm. A high churn rate seems bad, right? Not always! Client churn can be good for your … Continue reading Strategic Churn: Grow Your Agency by Replacing Bad Clients

5 Ways to Reduce Customer Churn for SaaS in a Recession

Mia Jacobs — May 22, 2020 The continuing COVID-19 health crisis may well produce a recession that has a significant impact on the Software-as-a-Service (SaaS) industry. No one is certain how this will change the long and short-term behaviors of customers, lenders, and enterprises in a SaaS world. As their customers are presented with changing … Continue reading 5 Ways to Reduce Customer Churn for SaaS in a Recession