By Todd Turner, Published November 4, 2014 The holidays are rapidly approaching and it’s time to step up your nonprofit organization’s marketing game. With a Santa ringing a bell on every corner and fundraiser flyers circulating through the neighborhood at record speed, it’s clear that the spirit of giving is rampant this time of year … Continue reading 5 Ways To Increase Donations This Holiday Season
By Brent Pohlman, Published November 4, 2014 This particular phrase will be the focus for my marketing initiatives as we get closer to 2015. If different marketing channels are going to come together for the company I work for, I really need to keep this idea at the core of my strategy. People are finding … Continue reading Building a Customer Experience
By Phillip Smith, Published November 3, 2014 Customer criticism is part and parcel of the digital age; even the most experienced and successful retailers can now easily fall by the way-side if they’re not alert. With extended outlets for consumers to make contact it’s likely that if phones aren’t answered and emails are ignored social … Continue reading Customer Criticism: How to Respond to Your Customers When Negative Feedback Strikes
By Anton Koekemoer November 03, 2014 I’ve noticed that people in the digital marketing space are always debating the following: What is the best social media channel? How can I start getting all the big wins everyone is talking about regarding social media? Should we focus more on SEO, paid advertising or social media marketing? … Continue reading Attention digital marketing pros: focus more on your clients right now
By Harry Rollason, Published November 1, 2014 Trust me, as anyone who works in content marketing will testify, when you spend a lot of time writing a piece the last thing you want to do is revisit it. However, last night that is exactly what I decided to do. Here are my five top takeaways from … Continue reading Top Five Takeaways From The Definitive Guide To Social Customer Service
By Olivia Cole, Published November 1, 2014 This time of year, being scared is generally a good thing. Haunted houses, scary movies, ghost tours: a good fright is what everyone is after…unless you’re running a business. The last thing you want to do is scare your customers, no matter what time of the year it … Continue reading Boo! Stop Scaring Your Customers Away With Bad Customer Service
By Adam Toporek, Published November 1, 2014 According to Help Scout, 94% of all online retailers provide email customer service. That means that a significant number of interactions with customers are made through email. CSI: Customer Service Investigator released some interesting findings in a survey this summer on the best ‘tone’ for email customer support. … Continue reading What Email Support Tone Do Customers Prefer?
By Brittany Bearden, Published October 30, 2014 ABC’s new show, Selfie, is about a self-obsessed social media addict, Eliza, played by Karen Gillan, who enlists her company’s marketing expert to market her to her coworkers, the same way that he marketed their pharmaceutical company’s nasal spray that “causes satanic hallucinations” successfully to the public. Within … Continue reading Four Times ABC’s ‘Selfie’ Provided Valuable PR and Marketing Lessons
By Lisa Ford, Published October 29, 2014 There is a lot of talk about customers and their use of social media. Data tells us customers are using it more and companies must be responsive and innovative with their use of it. However I would like to remind organizations that customer still pick up a phone … Continue reading Customers Still Use the Phone
By Tara Banda, Published October 26, 2014 For any local business, no matter how excellent the customer service is, how groundbreaking the products are, or how well the company is known, there will always be a time when customer complaints come up. You can’t please everyone. However, there are some things you can do handle … Continue reading Solve These 3 Problems to Save Your Business from Complaints
