by Loren McDonald, November 26,2014 As the holiday shopping season shifts into high gear, your customers are going to be sending you a veritable blizzard of signals as they interact with you via email, websites, social networks, mobile apps and customer support. Purchases or purchase intents are major signals, but not the only ones. In … Continue reading Are You Listening For Your Key Customer Signals?
Category Archives: Customer Relationship Managemnet
Winning Service Wins Clients
Susan Poirier November 25, 2014 Earning a new client takes hard work, effort, and a real understanding of their needs and desires. A couple of posts or knowing your own value isn’t enough. You need to actually demonstrate your expertise, gain trust and validate your ability to solve their most pressing problems. SERVICE … Continue reading Winning Service Wins Clients
Telemarketing Tips – When Technical Details Are Just Minor
Matt Ford November 24, 2014 For some companies, especially technology ones, attention to technical detail is championed as the sales pitch. You cite features like processing power and memory space in order to impress. But when you’re telemarketing something more complex, the technical details start to get cumbersome. By default, you’d normally switch to cutting … Continue reading Telemarketing Tips – When Technical Details Are Just Minor
10 Types of Facebook Content To Drive Engagement
Dan Virgillito November 21, 2014 Setting up a Facebook fan page is easy, but building followers and engaging with them is a different story. Want to know how to have them flipping over your product and services? See how these 10 types of Facebook content can drive engagement. While your online marketing skills, English … Continue reading 10 Types of Facebook Content To Drive Engagement
User Experience Smackdown: Usability Testing Vs. User Testing
What’s the difference between user testing and usability testing? Contributor Shari Thurow explains the distinction. Shari Thurow on November 21, 2014 Throughout my user experience (UX) career, I have encountered many people who honestly, truly believe that their company conducts usability tests on a regular basis. But when I probe for details, … Continue reading User Experience Smackdown: Usability Testing Vs. User Testing
Knowing When to Outsource Your Customer Service Department
Gabriel Bristol November 18, 2014 New entrepreneurs very often have to wear many hats. They may be the person unlocking the office and making coffee in the morning, holding important sales and marketing meetings in the afternoon and then sweeping the floors in the evening. For many entrepreneurs they become so accustomed to being all … Continue reading Knowing When to Outsource Your Customer Service Department
Voice Of The Customer: Do This, Not That
By Lynn Hunsaker, Published November 14, 2014 Voice-of-the-customer (VoC) is often the start and focus of customer experience management, as well it should be in several respects. It’s about paying attention to “the hand that feeds you.” But stop to think about the customer experience return on investment (CX ROI) implications of this emphasis: By … Continue reading Voice Of The Customer: Do This, Not That
Small or Midsize Businesses? Without A CRM, You’re Leaving Money On The Table
By Shelly Kramer, Published November 11, 2014 If you don’t have a customer relationship management (CRM) system for your small or midsize business, you’re likely wasting time, losing money and stifling your own growth. That may seem a little bold, but your business — whatever its size — needs a reliable way to manage information … Continue reading Small or Midsize Businesses? Without A CRM, You’re Leaving Money On The Table
How To Ruin A Great Customer Experience
By Dave Brock, Published November 8, 2014 I took my car in to be serviced the other day. The dealership has done a fantastic job in designing a great customer experience. I made my appointment online, it was easy to choose a time that was convenient for me. The day before they sent me a … Continue reading How To Ruin A Great Customer Experience
Your Phone Leads Aren’t Converting: Steps You Can Take To Fix It
By Katherine Buchholz, Published November 7, 2014 Phone leads drive business. Studies show that inbound calls often convert to revenue 10 to 15 times more frequently than web leads, making them the lead type sales managers want most. It’s why marketers are spending $ 68 billion annually on ads to generate those sought-after calls. Yet … Continue reading Your Phone Leads Aren’t Converting: Steps You Can Take To Fix It
Random Posts on Customer Relationship Managemnet
Domain Name Q&A
How To Get What You Need From Your Marketing Team
Gambling Skills and Strategies Applicable in the Business World
Brand Loyalty Fading Among Americans
What Email Performance Metrics Should You Be Looking Out For?
AnalyticsIQ Appoints Data Veteran To Drive Innovation After Two Years Of Growth
When Are Small Business Taxes Due? It Depends on the Type of Business You Operate
Selling Relevance and Value for Small or ‘Main Street’ Businesses
For Interbrand’s CMO, the path to the top began in a Madison, Wisconsin farmers market
