Matt Ford November 24, 2014 For some companies, especially technology ones, attention to technical detail is championed as the sales pitch. You cite features like processing power and memory space in order to impress. But when you’re telemarketing something more complex, the technical details start to get cumbersome. By default, you’d normally switch to cutting … Continue reading Telemarketing Tips – When Technical Details Are Just Minor
Dan Virgillito November 21, 2014 Setting up a Facebook fan page is easy, but building followers and engaging with them is a different story. Want to know how to have them flipping over your product and services? See how these 10 types of Facebook content can drive engagement. While your online marketing skills, English … Continue reading 10 Types of Facebook Content To Drive Engagement
What’s the difference between user testing and usability testing? Contributor Shari Thurow explains the distinction. Shari Thurow on November 21, 2014 Throughout my user experience (UX) career, I have encountered many people who honestly, truly believe that their company conducts usability tests on a regular basis. But when I probe for details, … Continue reading User Experience Smackdown: Usability Testing Vs. User Testing
Gabriel Bristol November 18, 2014 New entrepreneurs very often have to wear many hats. They may be the person unlocking the office and making coffee in the morning, holding important sales and marketing meetings in the afternoon and then sweeping the floors in the evening. For many entrepreneurs they become so accustomed to being all … Continue reading Knowing When to Outsource Your Customer Service Department
By Lynn Hunsaker, Published November 14, 2014 Voice-of-the-customer (VoC) is often the start and focus of customer experience management, as well it should be in several respects. It’s about paying attention to “the hand that feeds you.” But stop to think about the customer experience return on investment (CX ROI) implications of this emphasis: By … Continue reading Voice Of The Customer: Do This, Not That
By Shelly Kramer, Published November 11, 2014 If you don’t have a customer relationship management (CRM) system for your small or midsize business, you’re likely wasting time, losing money and stifling your own growth. That may seem a little bold, but your business — whatever its size — needs a reliable way to manage information … Continue reading Small or Midsize Businesses? Without A CRM, You’re Leaving Money On The Table
By Dave Brock, Published November 8, 2014 I took my car in to be serviced the other day. The dealership has done a fantastic job in designing a great customer experience. I made my appointment online, it was easy to choose a time that was convenient for me. The day before they sent me a … Continue reading How To Ruin A Great Customer Experience
By Katherine Buchholz, Published November 7, 2014 Phone leads drive business. Studies show that inbound calls often convert to revenue 10 to 15 times more frequently than web leads, making them the lead type sales managers want most. It’s why marketers are spending $ 68 billion annually on ads to generate those sought-after calls. Yet … Continue reading Your Phone Leads Aren’t Converting: Steps You Can Take To Fix It
By Vanessa DiMauro, Published November 6, 2014 “The pen is mightier than the sword,” wrote Edward George Bulwer-Lytton in 1839. Little did he know what was to come with the advent of social media? Around the globe, customers – friend and foe alike – share their experiences using indelible digital characters all across the social … Continue reading The Social Consumer Study And What It Means To Customer Service Professionals
Seventy-five years ago, when Dale Carnegie published How to Win Friends and Influence People, businesses were captivated with an instruction manual that would forever change their approach to relationships. Today, the buzz in marketing and PR departments around influencer management programs is pretty loud and Dale’s core message—that success has everything to do with … Continue reading Getting Started with Influencer Relations
