By Bradley Foster, Published October 25, 2014 While perusing the latest opinions from fellow industry professionals, as I often do, I came across a particularly interesting and pertinent article by Michael Lazerow. In it, Michael states “The future of marketing is, quite simply, the process of mapping and optimizing journeys for customers.” While this isn’t … Continue reading Navigating a Shifting Consumer Landscape
By Simon Whittick, Published October 25, 2014 As buyers, when we set out to make a purchase, we often use 2, 3 maybe even 10 different sources of information over the course of 20-30 days that span across multiple digital channels and devices. In fact, according to Google, more than 65% of revenue comes from … Continue reading Cross-Channel Advertising: Focus on the Consumer, Not the Channel
By Ryan Kettler, Published October 24, 2014 Fall is my favorite season. Everything is constantly changing: the weather, the daylight, the leaves, the routines, and of course, the food. Restaurants, breweries, markets, bakeries, and coffee shops are just some of the places where you can go to get a taste of fall. One of the … Continue reading How To Create Fruitful Co-Marketing Relationships
By Lilian Sue, Published October 23, 2014 OK, I know that I’ve been focusing on content development a lot lately-from talking about user-generated content (UGC) can really improve your marketing campaigns to last week’s post on Part 1 of awesome content tricks. But there’s just so many different ways to generate great, shareable content that … Continue reading Understand Your Customers & Use Unorthodox Ways to Develop New Content Ideas
Airports always provide numerous sources of frustration. Something always goes wrong and there is always something that gets on your nerves. Yet, we suck it up, grit our teeth, and continue on because there is no way to avoid it. From the moment you walk into the airport, to the time you exit the airport … Continue reading Getting Your Customers Out of Line With a Virtual Call Center
By Kristi Hines, Published October 13, 2014 Whether you have an online or offline business, at some point, you will have to deal with angry customers. Sometimes it might be your fault, but often, customers become angry about things that are beyond your control. No matter what the circumstance, the way you handle your angry … Continue reading How to Deal with Angry Customers
Study finds marketers view loyalty programs as a way for customers to show appreciation for their businesses. Ginny Marvin on October 10, 2014 It’s a common refrain that consumers are moving faster and changing habits more quickly than marketers can keep pace with. We’ve seen it happening in mobile and a new study underscores how … Continue reading Marketers, You’re Thinking About Loyalty Programs All Wrong, And Other Consumer Disconnects [Study]
By Annum Munir, Published October 11, 2014 Coca-Cola accomplished something miraculous this past summer. The iconic soda manufacturer made sales rise for its sugary beverages for the first time in a decade, during a period when the American economy is trying to become healthier. Did Coca-Cola release a new flavor (perhaps called Fruit Coke or … Continue reading How To Win More Customers With Personalization
By Emma Vas, Published October 11, 2014 Acquiring new customers is a costly process. Not only are new customer acquisition costs higher than retaining current customers, but successful customer retention helps to strengthen your brand identity and business reputation. Surprisingly, many businesses don’t have a customer retention strategy. Yet, if your company is entering a … Continue reading Customer Retention: The Science Of Keeping Your Customers Coming Back
By Theresa Mills, Published October 7, 2014 The customer service game has undergone a rapid transformation in recent years. New technology has meant that companies can deliver better customer service to more customers in more places in less time. But like with any game, there are rules. And breaking those rules can mean the difference … Continue reading 3 New Strategic Rules of Customer Service
