Grant ThomasJuly 8, 2015 Getting your visitors and customers to engage with your brand can be difficult. Engagement involves three different aspects. First, you must provide relevant products and content for your target market. Second, shoppers must see value in what you offer or else they’ll find that somewhere else on the web. Lastly, you … Continue reading 10 Creative Ways To Drive Engagement With Your Online Store
As consumers continue to shift toward mobile, how can brands use email to improve customer engagement? Columnist Jason Warnock has some tips for marketers. Jason Warnock on July 7, 2015 We’ve heard it before: “Mobilegeddon” is upon us. Just a couple of months ago, Google updated its algorithm to reward mobile-friendly websites. Shifts like this … Continue reading How To Maintain Email Customer Engagement In An Increasingly Mobile Marketplace
Jim FisherJune 30, 2015 Social Media can and should be a popular marketing tool as it appears to be: Relatively inexpensive (low production and space costs). Easy to manage (run internally with lower cost staff/your office Millennial). Reaching your best or most loyal customers (because they make the choice to follow you). However, an effective … Continue reading 6 Social Media Steps For Improving Sales Through Increased Customer Engagement
As the likes of Facebook and Google change the face of media buying, advertisers will need to focus on creating content that people actually like, says columnist David Rodnitzky. David Rodnitzky on June 30, 2015 Traditional media-buying negotiations are pretty straightforward: The publisher has some inventory it wants to sell, and the advertiser that is … Continue reading Why And How Publishers Will Force Advertisers To Engage Consumers
Jenna MacDonaldJune 27, 2015 Many brands feel reluctant to leave their comfort zone when they share content that strays too far from the ordinary. However, a recent article on Clickz points out that “no brand wants to be perceived as uptight, old-fashioned, and out of touch”. Brands that remain strictly no-nonsense can still be successful, … Continue reading Laughter is the Best Medicine for Low Engagement
Liz FromentJune 25, 2015 All marketers know that getting sustained engagement on their ads and emails is the holy grail. It’s when users are engaged and interacting that they see more clicks, a higher response rate, and of course, more revenue over time. But, the big question is, how can you get there? With click … Continue reading How Marketers Can Look to Interactivity to Increase Engagement
Vanessa DiMauroJune 12, 2015 Social selling. Sounds good, right? Millions of modern marketers from around the globe are discovering that they can use digital channels to reach their buyers online. Sounds simple, obvious really. “We’ll use LinkedIn, Twitter, Facebook to post information and images about what we do and they will flock.” But is it … Continue reading 8 Ways to Use Social Media to Drive Engagement
Dave BrockMay 28, 2015 Connect via LinkedIn SubjectMessageConnect There are some interesting discussions about the amount of research required to prospect and engage customers. Inevitably, the search is for the right answer—or probably realistically, it’s “give me the answer I want to hear.” The answer we want to hear is, “What’s the minimal amount of … Continue reading How Well Do I Have To Know My Customer?
Graham JonesMay 24, 2015 Website owners like to think that their business is all online. But that fails to take into account that human beings live in the “real world” not the virtual one. Over in the “real world” people still like talking to each other, meeting up with each other and doing business face-to-face. … Continue reading Why Do People Search For A Business? So They Can Phone You
Larry KimMay 15, 2015 It’s getting more difficult to get in front of fans on Facebook without using ads; it’s true. All is not lost, though. One of the factors Facebook uses to determine which fans will see your content is affinity, which takes into consideration how engaged fans are with your brand. In a … Continue reading 3 Facebook Post Publishing Features for Crazy-High Engagement
