Stuart CookeAugust 23, 2015 You can dedicate countless hours and huge budgets to drive more traffic to our websites but too many website owners don’t pay enough attention to what happens once the traffic lands on their website. It can feel like once the traffic lands on your site that your job is done but … Continue reading 5 Ways To Increase Engagement On Your Website
Category Archives: Customer Engagement
How To Engage With Your Target Audience
Beth RomelusAugust 22, 2015 Many businesses attempt to create interesting marketing strategies to build their audience only to have very little return on investment. There are many brands that have several thousand followers on social media but have little engagement when it comes to liking and sharing their content on Facebook, Twitter, or Instagram. They … Continue reading How To Engage With Your Target Audience
Emails That Encourage Customer Engagement
Lisa FurgisonAugust 19, 2015 How are you currently engaging your customers? Studies show engaged customers have positive responses to businesses, which translate into higher sales. You want customers to love your brand and go out of their way to buy your product or service. Loyal customers like these can boost your revenue by 23 percent, … Continue reading Emails That Encourage Customer Engagement
The Customer Experience Is Everyone’s Business
Smart brands know that everyone owns the customer experience. Columnist Katy Keim discusses the steps to becoming a truly customer-focused brand. Katy Keim on August 17, 2015 The experience people have with brands today doesn’t have a traditional start and end point. Quite the contrary: The experience a brand creates for its customers is really … Continue reading The Customer Experience Is Everyone’s Business
3 Practical Ways Buyer Personas Can Increase Customer Engagement
Triniti BurtonAugust 16, 2015 A couple months ago we kicked off our website redesign by taking a deep dive into our customer personas. We started this work last year and had some fairly defined personas in place, but a good marketing strategy is ever-evolving. There were a year’s worth of insights and customer feedback that … Continue reading 3 Practical Ways Buyer Personas Can Increase Customer Engagement
Weekend Reflection: Respect
Louisa ChanJuly 18, 2015 A contact-us form may look like an email opt-in form. But they are not the same even though they both require your name and email. This may be obvious but it’s a question I regularly get. So how are these different? And do we need both? Where they are similar: They … Continue reading Weekend Reflection: Respect
Reignite the Fire with Inactive Customers
VerticalResponseJuly 16, 2015 Whether you’re completing a brand overhaul or launching a new product, you should always have a reactivation email campaign working to win back old customers and keep them engaged. As John Russell, President of Harley-Davidson, once said: ‘The more you engage with customers, the clearer things become and the easier it is to determine … Continue reading Reignite the Fire with Inactive Customers
Webinar Benchmarks – Audiences and Engagement Keep Growing
Jayesh SahasiJuly 14, 2015 Webinars have never been a more important tool for marketers, and we’re pleased to announce that the 2015 edition of ON24’s annual Webinar Benchmarks Report is “hot off the presses.” The benchmarks report analyzes key trends that we’ve observed in ON24 customer webinars over the last year while pointing the way … Continue reading Webinar Benchmarks – Audiences and Engagement Keep Growing
Engaging Through Mobile – The Rise Of Enriched Data and Tailored Ad Formats
Simon BaileyJuly 9, 2015 As mobile usage overtakes desktop, mobile advertising is now undoubtedly the most efficient and effective way to target your existing customers and new prospects whenever and wherever they are. But how do this most effectively? Engagement must now be engineered through the use of programmatic tools and programmatic advertising through private … Continue reading Engaging Through Mobile – The Rise Of Enriched Data and Tailored Ad Formats
7 Ways to Connect with Your Audiences Using Video
John WintersJuly 9, 2015 Video is one of the most effective online marketing tools. A recent article, 7 Ways to Use Video to Drive Traffic and Conversions by Anton Eliasson presents different ways to use video to successfully market your business.Here’s a list of different kinds of video to help your audience connect with your … Continue reading 7 Ways to Connect with Your Audiences Using Video
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