Corey HusfeldtMay 14, 2015 Capture The Attention Of Your Audience Welcome to our second edition of the MyCommerce “tips and tricks” newsletter. This three-part series will include proven best practices and techniques on a range of topics to help your business maximize your revenue. Today’s edition is focused on three best practices to capture the … Continue reading Are You Capturing The Attention Of Your Audience? 3 Best Practices To Make Sure You Are!
Brooke BallardMay 13, 2015 You may know who your customers are. But do you know who your potential customers are? Have you worked on audience development? We hear things like: “Find out want your customer wants and then sell them that!“ But is it really that easy for businesses to snag sales? If you were … Continue reading 3.5 Steps To Better Audience Development
Ernan RomanMay 11, 2015 We are often asked what sources of VoC insights should be used to improve the company’s customer experience. And often, these insights are right in front of you—from your own customers and employees. Gain Insights From Your Customers “We see the members of our Emerald Exchange Community as the eyes and … Continue reading How to Use VoC Insights from Employees & Customers to Improve Experiences
Dan ShewanMay 9, 2015 When Billy Joel sang that, “It’s a matter of trust,” he wasn’t talking about marketing. Nevertheless, marketers can definitely learn a thing or two from The Piano Man, especially when it comes to the importance of building relationships with prospective customers. Customer testimonials are one of the most powerful trust signals … Continue reading A Guide to Customer Testimonials: Your Business’s (Not-So) Secret Weapon
Lahary RavuriMay 9, 2015 Companies have more information at their disposal than ever before; unfortunately, most don’t know how to make sense of all of it. They understand the purpose of the individual data sets but have no structure in place to evaluate data in a holistic way. Let’s talk about channels When marketing professionals talk … Continue reading Omnichannel Doesn’t Need to be Ominous
As mobile goes front and center with call analytics, columnist Bill Dinan urges marketers not to ignore other media channels like social and video. Bill Dinan on April 24, 2015 Mobile has dominated much of the current conversation surrounding call analytics, and a recent consumer survey from the Local Search Association bolstered that trend. But … Continue reading Mobile Fanatics: Where Social, Video And Calls Intersect
Scott BarnettApril 21, 2015 I read Phil Rozek’s thoughtful blog post on the types of people who can write online reviews for your business. I responded to his post with the following opinions: “Reviews suffer from many issues: (1) The general public doesn’t know anything about the person giving the review (generally speaking). How do … Continue reading We’ve Gotten Much Too Comfortable With 5 Star Reviews
Erin P. FriarApril 13, 2015 Leaders of field teams looking to expand their businesses with more client ‘wins’ may consider looking into software solutions that are able to track individual client activity and easily tag a client as a “win” or a “loss.”. The definition of a “win” will vary depending on a business’ size, … Continue reading How Field Activity Management Helps Achieve More Client ‘Wins’
Dilawar SyedMarch 20, 2015 Companies that are truly customer-focused make it as easy as possible for people to interact with them. Today that often includes having a presence on social media. Though many companies have set up their social presence, not every company is using social media effectively. Too often brands focus their social media … Continue reading Three Ways To Improve Your Social Media Customer Support
Business.comMarch 13, 2015 We’re living in an advanced world, where people are becoming more accustomed and accepted in cloud-based technology, and are willing to send payment details digitally in order to make a purchase. As a result, a record amount of online orders have been issued, and businesses and marketers are putting more focus on … Continue reading Customer Reviews: The Secret Sauce For Your Website
