Are you rolling out a new marketing plan or looking to give your current one a face-lift? Columnist Steve Olenski outlines 10 steps to help you connect with customers and foster leads. Steve Olenski on October 26, 2015 Brainstorming an effective marketing strategy is never easy work — you have to make decisions on who … Continue reading 10 Steps To Target And Connect With Potential Customers Effectively
Grant ThomasOctober 24, 2015 It’s pretty obvious by now that overlays are a key part of driving conversions for some of the top online brands and businesses. Yet many are still skeptical of the benefit that overlays can provide in both lead generation and overall sales conversion. You may be looking to drive your visitors to subscribe … Continue reading Why Every Business Should Use Overlays to Drive Engagement and Conversions
Jake JeffriesOctober 20, 2015 So how do you engage and hook your customers into your brand and business? Well before we can truly answer that question effectively, we need to understand why customers engage. To which there are two simple reasons… 1. They were made to feel special. They were made to feel the centre … Continue reading Engage and Hook Your Customers in 3 Easy Steps
Paul KeijzerOctober 16, 2015 Last week I spent a couple days with an Emirati company devising and articulating their strategy. It was an amazing group: 5 Emirati’s, 2 Egyptians, 2 Indian’s, 2 Jordanians, a Palestinian and an American, plus a Dutchman (me) facilitating the whole event. As you can imagine their styles, experiences, outlook, aspirations, … Continue reading How to Create Strong Diverse Teams with Rules of Engagement
Sarah MatistaOctober 12, 2015 If you are a regular reader of our blog, it’s not news to you that effective visual content is key to success on social media. What you might not know however, is just how important it is to expert marketers who are tasked with telling brand stories. Luckily, there’s an infographic … Continue reading The Importance of Visual Content For Telling Your Story and Engaging Your Customers
Want to target an audience that’s already interested in your service offerings? Contributor Tamar Weinberg explains how to identify and capture your competitors’ customers. Tamar Weinberg on October 9, 2015 Turning your competitor’s customer into your own is a game of love, war and strategy. To do it effectively, you need to capture their attention … Continue reading Stealing Your Competitor’s Customer: A Step-By-Step Guide
Manal BouchacraOctober 6, 2015 There has been an increase in the usage of social media all over the world in past few years. Each of these social media has their own advantages and therefore none can be ignored, be it Facebook, Twitter, interest, Tumblr, Flickr, Instagram, Stumbleupon or Quora; the list goes on. One important … Continue reading Ideas to Engage your Audience with YouTube Videos
Luke StellaSeptember 23, 2015 With consumer attention becoming more and more difficult to command, and engagement proving to be the new standard for conversion, gamification is worth considering for any B2C business hungry to foster growth and a community where customers congregate. When a site or mobile application is gamified, users spend more time interacting … Continue reading Going Beyond Engagement: Using Gamification to Build Customer Profiles
Marci HansenSeptember 20, 2015 As one of the most popular social media tools, Instagram has taken on a new way of allowing its users to communicate with each other that is unlike any other social media platform – through the universal language of picture sharing. According to Statista, in December 2014 Instagram had 300 million … Continue reading Using Instagram to Engage Your Customers
Jodi SchechterSeptember 8, 2015 You’re not alone. You might be surprised to learn that startups everywhere struggle with hiring the right people and scaling their organizations. Read this and you’ll feel better. Promise. Tech in Asia did a random survey of 50 entrepreneurs across a variety of industries and geographies asking what problems they faced … Continue reading Single Customer Success Professional Seeks Same for Fun and Commitment
