by Sunil Bagai November 12, 2015 Follow @ZenithtalentNovember 12, 2015 A strong middle class is critical to economic success. It’s what set America apart back in the day. It’s what led to a robust infrastructure, educational system, entrepreneurism, thriving industry and consumer spending. Rampant income inequality, on the other hand, sparked the Great Recession. Credit … Continue reading The Great MSP Margin Call: A Staffing Industry Reality Check
by Arik Hanson November 9, 2015November 9, 2015 Ran into an interesting situation recently with a client. Part of our work is media outreach. So, not surprisingly, one way we’re staying connected with reporters is through Twitter. We developed the requisite Twitter lists. Researched them inside and out. And started “engaging” (i.e., monitoring and looking … Continue reading Engaging Media on Twitter: Through Personal or Corporate Accounts?
by Peter Harling November 9, 2015 Follow @netitudeNovember 9, 2015 It’s modern times people, it’s no longer ‘shameful’ or ‘dirty’ to Google yourself. Everyone does it, they’re just afraid of what society will think if they admit it. Anyone who works in a ‘service’ industry, restaurants or hotels for example, will, or damn well should, … Continue reading Putting Yourself Out There
William ComcowichNovember 5, 2015 Businesses that “listen harder” to customers through social media monitoring will uncover valuable sales leads and market research, experts say. Companies can transform social media data into revenue by using the right social media listening tools, employing the right people to manage them, and integrating social media information into their sales … Continue reading ‘Listen Harder’ to Turn Social Media Listening into Sales
Laura HollarNovember 4, 2015 Return on Investment is incredibly important, and when it comes to soft marketing tools like Facebook and Twitter, it’s easy to think that putting up a link and a bit of text would get your followers from your page to your website and buying. But social media is, and has been, … Continue reading How to Get Better Engagement on Facebook and Twitter
Michelle KeyNovember 3, 2015 For some companies, charitable giving is seen only as a means to tax benefits. Other businesses may not think about giving at all, especially when budgets are tight. Those companies are often making a mistake, however, because there’s a lot of good that can come from aligning your business with a … Continue reading 6 Reasons Your Company Should Engage in Charitable Pursuits
Warren KnightOctober 31, 2015 A couple of weeks ago I wrote about 11 unique online content marketing ideas where I discussed how content is king for driving online traffic. Earlier this week I was sent a personal email from Insights in Marketing with a great infographic, that has ways in which you can engage with … Continue reading 7 Secrets to Engaging With Your Online Customers [Infographic]
Melanie BenitezOctober 28, 2015 A brand’s primary purpose is to produce products and services that enriches the lives of their customers. If they don’t fulfill this purpose, then their target customers will look elsewhere to buy goods. Brands need to focus a lot of their time on interacting with customers to build strong relationships. If … Continue reading How To Promote Customer Engagement Through Social Media
Stefan WolpersOctober 26, 2015 Building a valuable, useable and feasible product does not happen overnight. These are my four core learnings from focusing on customer value, looking back at the projects I have been pursuing over the years. Lessons Learned #1: Customers Don’t Know What They Want. And You Cannot Just Ask Them. It’s really … Continue reading 4 Lessons Learned From Making Customer Value Your Priority
Elena LockettOctober 26, 2015 Twitter. It’s a big scary social media platform (for those who don’t know how to use it right). But an incredibly useful engagement tool for those who do. At first glance it can seem that Twitter is just for sending endless promotional tweets out to the people who have chosen to … Continue reading How to Use Twitter To Increase Reach and Engagement
