Category Archives: Customer Engagement

Connecting the dots: How the customer data platform solves what ails marketers

Customer Engagement

How does a customer data platform fit into your marketing technology stack? Columnist Josh Manion discusses the role of the CDP and how it differs from other data platforms. Josh Manion on September 14, 2016  Just when marketing thought it had sorted out the latest in data management tools, a high-profile industry analyst firm officially … Continue reading Connecting the dots: How the customer data platform solves what ails marketers →

Study Finds Consumers Increasingly Search Across Multiple Retail Sites Per Session

Customer Engagement

by Laurie Sullivan, Staff Writer @lauriesullivan, September 9, 2016 Why do consumers browse on multiple retail sites when shopping for a specific item? Excluding the fact that they look for a better price, 34% browse multiple sites looking for a better selection, 23% say the product is unavailable, 20% want to compare shipping options, and … Continue reading Study Finds Consumers Increasingly Search Across Multiple Retail Sites Per Session →

4 Cool Ways CPG Companies Are Innovating With Direct-To-Consumer

Customer Engagement

by Denise Chan Follow @denisechan26August 20, 2016 Remember a simpler time when supermarket aisles were lined with coupon “blinkie machines”? When 30-second commercials with catchy slogans like “Frosted Flakes. They’re grrreat!”, or “Mentos, fresh and full of life”, had a magical pull that made us add a box or an extra roll to our purchase … Continue reading 4 Cool Ways CPG Companies Are Innovating With Direct-To-Consumer →

Great Expectations: Are Your Technology Investments Helping or Hindering Client Engagements? [Infographic]

Customer Engagement

by Alastair MitchellAugust 12, 2016 With all the technology available at our fingertips, we should be more efficient than ever. Unfortunately, this is not always the case. Our 2016 survey of 200 U.S. and UK accounting, advisory and management consulting firms found that whether managing tasks across dispersed teams or waiting on approvals, poor collaboration … Continue reading Great Expectations: Are Your Technology Investments Helping or Hindering Client Engagements? [Infographic] →

Big Ask, Little Ask

Customer Engagement

by Matthew MacQuarrie Follow @MattMacQuarrieAugust 13, 2016 Here’s a simple, foundational principle of business that every entrepreneur should know: When you approach a potential customer, you should always have a Plan A and a Plan B in mind; a big ask and then a little ask. If you ask the customer for something big, and … Continue reading Big Ask, Little Ask →

4 Strategies Sales Development Reps Can Use To Re-engage Prospects That Have Gone Dark

Customer Engagement

by Gillian SontzAugust 7, 2016 One of the most frustrating situations SDRs encounter when prospecting, is when a prospect agrees to a next step, and then “goes dark.” Despite numerous phone calls and email attempts by the SDR, the prospect remains unresponsive, leaving the opportunity “stuck” in the sales pipeline. Do not let unresponsive prospects … Continue reading 4 Strategies Sales Development Reps Can Use To Re-engage Prospects That Have Gone Dark →

The Digital Guide to Winning Friends and Influencing People

Customer Engagement

by Michael LambourneAugust 6, 2016 Relationships are the building blocks for happiness in life, but will also largely determine the success of your SEO and online marketing content promotion campaign. Whether you want to build backlinks or increase the social shares for your new post, you will need a lot of good relationships. Real relationships, … Continue reading The Digital Guide to Winning Friends and Influencing People →

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