by Philip Rosenstein, October 25, 2016 Ad-tech company Turn this week released Advanced Audience Insights, a new solution to analyze consumer data and create targeted segments. Using data clustering, the product looks to offer marketers real-time capabilities when defining targeting strategy. Turn had already been doing this type of cluster analyses for certain individual clients, … Continue reading Turn Launches Advanced Audience Insights To Bolster Consumer Insights
Category Archives: Customer Engagement
Turning Window Shoppers into Sales: 4 Simple Ways to Bring Outside Shoppers In
by Christine Watts Follow @IOUFinancialOctober 24, 2016 Window shopping for some is a pastime, and for others it’s a way to see what deals and sales are for the taking. Do not let a window shopper just glance in your store and move on! By simply following these four steps, you will ensure that the … Continue reading Turning Window Shoppers into Sales: 4 Simple Ways to Bring Outside Shoppers In
Your Users Are Frustrated – Here’s a Way to Fix That and Make More Money
by Tim RotoloOctober 18, 2016 Ever scroll through a website and get irrationally angry? Maybe it was the slow loading time, the poor design, the frustrating lack of clarity – no matter the case, I’m sure you can relate. Though you might not like to hear it, a substantial amount of your customers are going … Continue reading Your Users Are Frustrated – Here’s a Way to Fix That and Make More Money
Using Interactive Content to Capture Attention Early in the Buyer’s Journey
by Jessica Mehring Follow @horizonpeakOctober 17, 2016 If you’ve been in marketing for more than a hot second, you’ve no doubt heard of the Buyer’s Journey. What you might not know is that this journey has dramatically changed in the last decade. 67% of the buyer’s journey is now digital. Today’s buyer is up to … Continue reading Using Interactive Content to Capture Attention Early in the Buyer’s Journey
How to Be an Advocate for Your Customer
by Akhila IrukuOctober 13, 2016 Helping customers get the most value out of your product is a top priority for most customer success teams. In order to do that, CSMs must be the strongest advocates of your customer’s needs internally as we are the cornerstone of client-facing interaction. Here are some ways your team can … Continue reading How to Be an Advocate for Your Customer
Activate your audience with a ‘measurement framework’
It’s one thing to have a lot of data, but quite another to derive value from it. Columnist Nick Iyengar explains how to build a “measurement framework” to ensure your metrics bring you actionable marketing insights. Nick Iyengar on October 10, 2016 For most retailers, simply collecting data on your sites, apps and customers … Continue reading Activate your audience with a ‘measurement framework’
Google Says: Good Luck Getting Consumers’ Attention
by Gavin O’Malley, Staff Writer @mp_gavin, October 6, 2016 Hoping to get consumers’ attention? Good luck. More or less, that’s the conclusion of some fresh findings from Google. Among other challenges, consumers are increasingly splitting their focus between multiple screens. In fact, about half of users now rely on more than one type of … Continue reading Google Says: Good Luck Getting Consumers’ Attention
How The Holidays Change Consumer Behavior
by Laurie Sullivan@lauriesullivan, October 3, 2016 Searches, media consumption and social sharing increase during the holidays as pictures, videos and gift-giving ideas are researched and shared. Most consumers will spend more time online, watch more TV, and go to the movies more often during the holiday season, according to the findings of a recent survey. … Continue reading How The Holidays Change Consumer Behavior
The Business of the Brain on the Internet: The Psychology Behind Customer Service and Your Website
by Erika Dickstein Follow @springinsightOctober 1, 2016 We all know what a bad customer service experience feels like: You take the afternoon off and treat yourself to a trip to the spa. You are feeling totally relaxed after your amazing massage. Ahhh! But then the receptionist ignores you when you go up to the desk … Continue reading The Business of the Brain on the Internet: The Psychology Behind Customer Service and Your Website
How To Reach New Customers and Generate Profits Using Po.St
by Nashaat QuadriSeptember 27, 2016 As a digital marketing professional, your biggest challenge can be getting the desired results in terms of ROI and conversion. Sometimes, your returns can be completely disproportionate to your ad spend. So, what would you do in such a situation? Let’s consider all the factors that make a marketing campaign … Continue reading How To Reach New Customers and Generate Profits Using Po.St
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