August 3, 2016 One marketing strategy has the power to more than triple your chances of making a sale, and that strategy is called the upsell. Upselling involves selling a more expensive version of a product or service a customer is in the midst of buying or has already purchased, as well as offering add-ons … Continue reading Leveraging Your Website to Upsell to Current Customers
Knowing your audience is central to any marketing strategy. So how do you get to know them? Columnist Timothy Carter discusses seven ways to learn more about your target demographics. Timothy Carter on August 1, 2016 With the great diversity of marketing styles and strategies out there, it’s easy to lose sight of some … Continue reading 7 ways to get to know your audience better
by Leana Yang July 27, 2016 Follow @burstsmsJuly 27, 2016 Happy customers help businesses thrive. Keeping your customers in that prime happiness zone, however, can get quite pricey. That’s why it’s important to focus on smaller incentive campaigns, which you can manage more consistently. This is where my favorite user engagement tool comes in – … Continue reading Keep Customers Happy, and Increase Your Engagement Levels With SMS
Columnist John Cosley shares research from Bing Ads on the customer journey and explains how you can apply these learnings to optimize your paid search campaigns. John Cosley on July 21, 2016 For years, paid search has centered around clicks. Getting the most clicks. Getting the highest click-through rate. Marketers have obsessed at delivering the … Continue reading New insights on the customer decision journey
by Paul Morris July 25, 2016 Follow @SuperbDigitalJuly 25, 2016 As well as being essential ranking signals for local Bristol SEO, online Google business reviews from clients and customers can be seen as one of the most powerful ways of promoting trust and confidence in your business. To highlight this, a recent survey from Zendesk … Continue reading How To Ask Your Clients For Google + Business Reviews
by Sudha Bahumanyam July 20, 2016July 20, 2016 Prospect engagement with marketing automation and email marketing doesn’t need to be a mystery. As these technologies advance and the capabilities expand, there are those who don’t use it well and those who do. WeakIncluding more than 2 CTAs in an email. It will only confuse your … Continue reading Mastering the Art of Prospect Engagement
by Zach Heller July 17, 2016 Follow @zhellerJuly 17, 2016 The typical marketing funnel looks like this: Awareness Interest Consideration Intent Purchase There are several different variations, depending on where you’re looking or who you’re asking. But this will do for the purposes of this post. In the past decade or so, many have added … Continue reading Turning Loyal Customers into Brand Advocates
by Shamir Duverseau July 8, 2016July 8, 2016 Perhaps you’ve seen the movie, “A Christmas Story?” If you haven’t seen this holiday comedy, which I highly recommend, let me at least tell you that the movie contains a subplot in which the main character jumps through hoops and exercises great patience, only to end up … Continue reading How We Got Our Client to Care About Optimization with a CTA Button Test
by Alex Birkett July 1, 2016July 1, 2016 Interactivity tends to lead to better engagement, and it’s thought that better user engagement equals more conversions and more long term satisfaction with a brand. The web is an inherently interactive medium, so there are infinite ways to implement interactivity onto your site. Of course, it’s not … Continue reading How To Use Interactivity to Increase Engagement (and Conversions)
by Joel Goldstein July 1, 2016 Follow @joelgoldsteinJuly 1, 2016 Brands must understand why customers are motivated to buy in order for their products or services to be successful. This understanding will help you develop the product positioning, marketing campaigns and the brand’s image to craft a message that ties into one of these buyer … Continue reading The 7 Biggest Buyer Motivations
