Joe Wheeler — April 18, 2017 — April 18, 2017 I spend a lot of time with client organizations that have invested both time and resources into mapping their customers’ journey so I have seen the gamut of touchpoint maps, emotional curves and even on one occasion, the stunning graphical portrayal of the path taken … Continue reading Getting Real Business Value from Customer Journey Mapping
Chris Pentago — April 1, 2017 — April 1, 2017 I still remember my first job out of grade-school. I needed some beer money for college, so I signed up to work at a local phone bank. It was an old-school “dial for dollars” operation. We grabbed a phone book and started dialing. I learned … Continue reading 4 Proven SEO Strategies for Engaging Business Customers Online
Lynn Hunsaker — March 31, 2017 Follow @clearaction— March 31, 2017 Voice-of-the-customer (VoC) ROI can be elusive unless you’re adamantly driving customer experience transformation. The key to VoC maturity and ROI is not sophistication or breadth of market research. It’s about viewing VoC itself and VoC actions and metrics as value chains. What is a … Continue reading Value Chain Solution to VoC ROI
Julie Chomiak — March 30, 2017 — March 30, 2017 Customer engagement is a business term that’s gained traction over the past few years. It has fed off of the need for personalization and real-time interaction has boomed for small and large businesses alike. However, knowing how to improve customer engagement is another thing completely. … Continue reading Improve Your Customer Engagement: 6 Email and Social Media Strategies
Lindsey Smith — March 21, 2017 — March 21, 2017 Social Media can help you to grow your business – by attracting new customers, by strengthening your relationships with your customers, and by getting customers to refer your business to their friends and colleagues. The key to making this happen is to learn how to … Continue reading 5 Social Media Customer Engagement Tips
All customers have questions about your company and its offerings — whether they know it or not. Columnist Stoney deGeyter shows how you can answer those questions to build trust and boost conversions. Stoney deGeyter on March 15, 2017 at 10:36 am Every visitor to your website has questions — lots of them. These questions must … Continue reading 7 questions your customers ask, and how your website must answer
Columnist Chandar Pattabhiram discusses the important of customer retention in an age where switching costs to consumers are low. Chandar Pattabhiram on March 1, 2017 In my last post, I expanded on the concept of the “Engagement Economy,” today’s world where everything and everyone is connected. This world presents a new playing field for marketers … Continue reading The new customer marketing lifecycle in the Engagement Economy
Kristen Dunleavy — February 28, 2017 Follow @KristenWritesIt— February 28, 2017 We recently took a look at triggered emails – reactive messages prompted by a customer interaction. These types of emails include welcome messages, personal (e.g., birthday and anniversary) greetings and the subject of this post, transactional emails. What’s the difference between marketing emails and … Continue reading How to Engage Your Customers with Transactional Emails
Sarah Jordan — February 14, 2017 Follow @http://www.twitter.com/sarahmcjordan— February 14, 2017 When it comes to improving your small business, there are a lot of ways you can give it some love and show your customers that you care. These answers may sound like what you might hear from anyone involved in a long-term relationship: provide … Continue reading 4 Ways to Show Your Small Business Customers You Care
Danny Wong — February 10, 2017 Follow @dannywong1190— February 10, 2017 If you’re unfamiliar with the type of salesperson known as “the challenger,” you may need a quick tutorial. According to CEB, a company devoted to improving corporate performance on every level, an astonishing 40% of the top salespeople fall into this particular group. While … Continue reading Pushing Clients to Do More: How to Challenge Effectively
