Jeff Mutimer — August 2, 2017 — August 2, 2017 geralt / Pixabay An organizational assessment is a systemic approach for consultants to discover how well their client organizations are performing and where they could improve in order to perform better. They are invaluable to organizations in a number of ways. Not only can they … Continue reading Does Your Organizational Assessment Measure Engagement?
Bob Hutchins — July 27, 2017 Follow @Bobhutchins — July 27, 2017 “Sign up for our newsletter.” Why? “Join our mailing list.” My inbox is already overflowing. “Enter your email address for updates.” No thanks. Face it… getting people to opt into your email list can be like pulling teeth. Without a highly desirable incentive … Continue reading Boost Engagement by 33% With a Simple Welcome Email [Infographic]
Columnist Bobby Lyons explains why SEOs must move away from ‘SEO content’ and start thinking about content that meets users’ needs throughout the buyer journey. Bobby Lyons on July 24, 2017 Ten years ago, referring to content on a page as “SEO content” was often appropriate. Keyword density was still a strong factor for … Continue reading Developing content for the customer journey
How do you stop users from abandoning your app? Columnist Polly Alluf shares four tactics that will help turn things around and keep your users engaged. Polly Alluf on July 14, 2017 at 2:05 pm Up to 90 percent of users stop using an app just one week after downloading it. This is a particularly … Continue reading 4 things missing in your app that are costing you users
As the lines between mobile, social and messaging become more and more blurred, contributor Rob Begg takes a look at how marketers will need to adapt to reach consumers. Rob Begg on June 19, 2017 From a marketer’s point of view, customer engagement is an art form you’re constantly trying to master. There’s no … Continue reading Customer engagement in the age of mobile, social and messaging
Ascendant Network, Signal Study Confirms Customer Focus Pays Off by Laurie Sullivan @lauriesullivan, June 14, 2017 Feeling special goes along with consumers searching for a relationship with brands. Some 60% of consumers participating in a survey scheduled for release Wednesday said they favor retail brands that make them feel like a valued customer, and 42% … Continue reading Ascendant Network, Signal Study Confirms Customer Focus Pays Off
Kristin Hicks — June 13, 2017 — June 13, 2017 Blogging is an important element of a successful content marketing strategy. A strong blog boosts your SEO, engages your audience, and drives action by encouraging readers to make a purchase or sign up for your email list. It’s pretty much a no brainer that you … Continue reading 7 Blog Post Ideas That Will Engage Your Readers Every Time
By Brandon Leibowitz May 29th, 2017 You have a business. And as a business owner, you’re always looking for ways to make more money. Obviously one of the best ways to increase your revenue is to attract more customers, right? So you spend thousands of dollars on promotions and marketing campaigns to acquire new customers. … Continue reading How to Turn Your One-Time Shoppers Into Lifelong Customers
Dan Sincavage — April 28, 2017 Follow @dansincavage— April 28, 2017 When it comes to purchasing new products or services for a company, an abundance of thought goes into the process. As a marketer, how does one tap into that process to get to the nuts and bolts of what a consumer is trying to … Continue reading Improving the Buying Process, One Consumer at a Time
Kristina Glynn — April 20, 2017 — April 20, 2017 Customer centricity is the idea that organizations should not only serve their customers, but also get “close to them” — understand what they value, deliver exceptional experiences and memories, and work to build relationships. In a 2011 article in Fast Company, author Brian Solis wrote: … Continue reading Customer-to-Employee Recognition: A Revolutionary Approach to Engagement
