Dennis Muigai — January 18, 2017 — January 18, 2017 Digital marketing has come a long way, and with its rise, we’ve seen more companies using different digital marketing techniques in a bid to gain an edge over the competition. Today we look at one of these methods. Email personalization is a way to use … Continue reading Making Customers Feel Special: A Guide to Email Personalization
Arik Hanson — January 16, 2017 — January 16, 2017 Take a peek at any corporate social media program and you will likely see “engagement” listed as a KPI in some way, shape or form. Yet, the way the social web is going, that might be a foolish proposition. Look no further than Twitter for … Continue reading True Engagement is Slowly Dying on the Internet
Manish Grover — January 13, 2017 Follow @manishgrover— January 13, 2017 Let’s start with some cool statistics to set the stage for customer engagement. The numbers are hard hitting. Online sales clearly exceeded offline sales as nicely explained here. 25% more people did not stand in early morning lines. Obviously the availability of blockbuster deals … Continue reading Customer Engagement Lessons From the Holiday Season
Your clients and prospects are going to have questions about data and technology. Are you prepared to answer them? Columnist Scott Vaughan has some food for thought. Scott Vaughan on January 10, 2017 “The customer is in charge.” “Everything revolves around your customer.” These are not just clichés. They are principles that are core to … Continue reading Customer questions every CMO should be ready to answer in 2017
David Isman — December 29, 2016 — December 29, 2016 The Idea In a perfect world, an e-commerce company could accurately attribute all of its costs and revenue across each of their paid channels. Using such data, that same company could then allocate their marketing spend more efficiently and set up their remarketing and retention … Continue reading [Case Study] How Finding Your Customer LTV Increases Your ROI
Devon Smiley — December 15, 2016 Follow @devonmsmiley— December 15, 2016 When a project is coming together in your mind, all the moving parts are clear. You’re a pro at what you do…so this comes almost naturally to you. Your clients aren’t quite so well-versed though. They may have never worked with you – or … Continue reading What Do You Do Again? Getting Clear on Client Deliverables.
Ernan Roman — December 6, 2016 — December 6, 2016 According to Adam Kleinberg, CEO of Traction, consumers are increasingly skeptical about insincere cause marketing efforts which just push products. Almost half (41 percent) of the agency’s survey respondents said that insincere cause marketing was perceived as “just a spin” and 25 percent are annoyed … Continue reading How Dove Engages Customers with Sincere and Authentic Cause Marketing
Elisa Ciarametaro — November 18, 2016 Follow @elisaciarametar— November 18, 2016 Relevant messaging strives to deliver the right message to the right audience at the right time. Yet to establish a credible connection with a potential buyer, sellers have to be willing to take the time to understand their prospects in detail. A good messaging … Continue reading 5 Tips for Relevant Customer Messaging
Michael Bellina — November 5, 2016 Follow @MigmanMedia— November 5, 2016 So many businesses focus on traffic for their website. The common thought process the more traffic I get, the more business I will get from it. So they throw dollar after dollar at advertising, SEO and social media in an effort to drive more … Continue reading Don’t Leave Money on the Table. Learn HOW Visitors Interact With Your Site
by Jordan Con Follow @jordanmconOctober 27, 2016 Win rates are a focus of every organization. If you increase your win rate, far less of your marketing and sales investment goes to waste and you can achieve your revenue goals faster. Let’s illustrate this with a quick example. Let’s say that you create 100 opportunities every … Continue reading 3 Things About Win Rates and Persona Engagement
