A marketer’s guide to the customer data platform market including market growth, trends and a look at some major CDP vendors. Pamela Parker on April 12, 2024 The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized … Continue reading The customer data platform market
Here are the top 10 benefits claimed for CDPs as well as some questions to be asked about whether those benefits will truly be realized. Kim Davis on April 17, 2024 In the ever-evolving landscape of digital marketing, Customer Data Platforms (CDPs) are pivotal tools for organizations aiming to harness the power of data-driven strategies. … Continue reading The top 10 benefits of customer data platforms
Organize customer data into categories like demographics, psychographics and transactions to gain actionable insights for marketing success. Greg Krehbiel on February 9, 2024 Marketing success depends on truly understanding your customers. But how do you make sense of it all with the deluge of customer data flooding modern companies? The answer lies in organization. Grouping … Continue reading How to categorize customer data for actionable insights
Employment and funding were up marginally and start-ups continue to enter the space. Kim Davis on January 29, 2024 The CDP industry did see some growth in the second half of 2023, but it was small and sluggish according to the latest industry update from the CDP Institute. Both net employment and funding did grow, … Continue reading The CDP space saw sluggish growth in H2 2023
Enterprise CDP ActionIQ has plans to layer AI-driven solutions across its platform. Kim Davis on January 25, 2024 Enterprise composable CDP ActionIQ announced it will launch a suite of tools that leverage AI, and especially generative AI, to enhance customer experience. The first two modules are CXAI Data and CXAI Content. CXAI Data has two … Continue reading ActionIQ to add CXAI suite to its CDP
While CDPs have long had AI “behind the scenes,” the integration of genAI is spurring vendors to add many new features and abilities. Pamela Parker on January 17, 2024 At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one … Continue reading AI-powered features to look for in customer data platforms
Real-time customer data platforms (CDPs) promise to transform the way businesses collect, analyze, and utilize customer data to drive personalized marketing strategies and enhance customer experiences. Kim Davis on January 9, 2024 Delivering relevant messages to the right audience at the right time is the mission of marketers. Being able to deliver messages tailored to … Continue reading Real-time customer data platforms: The promise and the reality
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: CDP use case for targeting lapsed customers. MarTechBot on January 8, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of … Continue reading CDP use case for targeting lapsed customers: Best of the MarTechBot
Is an open-source CDP right for your organization? That depends. Mike Pastore on January 2, 2024 Open-source customer data platforms can revolutionize your data management, empower your marketers and provide unparalleled flexibility and control for less money in licensing costs. But is open source the right route for your marketing organization to take? Let’s begin … Continue reading Open-source customer data platforms: Can you unleash your data for less?
Uncover how brand perception and incentives shape customer data-sharing decisions, plus tips for balancing trust and ROI. Joseph Enever on November 3, 2023 This article was co-authored with Dan Gutter, Sr. Research Specialist, covering Consumer and Culture Insights in the Gartner Marketing Practice. Marketing leaders looking to expand their customer database should focus on delivering … Continue reading Putting customers first: The key to successful customer data exchange
