A single customer record might not be the best approach for your customer data anyway. Greg Krehbiel on June 6, 2024 When you organize your data around “the customer,” you assume “the customer” has the same meaning for all your use cases. That’s not always a good assumption. The general purpose of a customer … Continue reading For CDPs, the ‘single customer record’ can be a distraction
The report uncovers misalignments in how companies approach martech spending, implementation and integration. Ana Mourão on May 30, 2024 The latest edition of The CMO Survey shows contradictions which, in my view, hinder the realization of marketing technology benefits and ROI. The CMO Survey is conducted biannually since 2008. The spring 2024 report includes … Continue reading Maximizing martech’s impact: Insights from The CMO Survey
Build a foundational “Customer 101” dataset and unleash its potential through enrichments and a data-driven learning cycle. Craig Howard on April 30, 2024 When many organizations contemplate the path forward for their martech stack, they quickly embrace a modern data stack as the foundation. They are anchored on a Cloud Data Warehouse and use … Continue reading Beyond the tech: Mastering customer data with a modern approach
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: CDPs and other tools that help unify data. MarTechBot on April 29, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content … Continue reading Unifying first-party data using CDPs and other tools: Best of the MarTechBot
A marketer’s guide to the customer data platform market including market growth, trends and a look at some major CDP vendors. Pamela Parker on April 12, 2024 The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized … Continue reading The customer data platform market
Here are the top 10 benefits claimed for CDPs as well as some questions to be asked about whether those benefits will truly be realized. Kim Davis on April 17, 2024 In the ever-evolving landscape of digital marketing, Customer Data Platforms (CDPs) are pivotal tools for organizations aiming to harness the power of data-driven strategies. … Continue reading The top 10 benefits of customer data platforms
Organize customer data into categories like demographics, psychographics and transactions to gain actionable insights for marketing success. Greg Krehbiel on February 9, 2024 Marketing success depends on truly understanding your customers. But how do you make sense of it all with the deluge of customer data flooding modern companies? The answer lies in organization. Grouping … Continue reading How to categorize customer data for actionable insights
Employment and funding were up marginally and start-ups continue to enter the space. Kim Davis on January 29, 2024 The CDP industry did see some growth in the second half of 2023, but it was small and sluggish according to the latest industry update from the CDP Institute. Both net employment and funding did grow, … Continue reading The CDP space saw sluggish growth in H2 2023
Enterprise CDP ActionIQ has plans to layer AI-driven solutions across its platform. Kim Davis on January 25, 2024 Enterprise composable CDP ActionIQ announced it will launch a suite of tools that leverage AI, and especially generative AI, to enhance customer experience. The first two modules are CXAI Data and CXAI Content. CXAI Data has two … Continue reading ActionIQ to add CXAI suite to its CDP
While CDPs have long had AI “behind the scenes,” the integration of genAI is spurring vendors to add many new features and abilities. Pamela Parker on January 17, 2024 At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one … Continue reading AI-powered features to look for in customer data platforms
