Category Archives: Customer Data Platforms

CDP use case for targeting lapsed customers: Best of the MarTechBot

Customer Data Platforms

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: CDP use case for targeting lapsed customers. MarTechBot on January 8, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of … Continue reading CDP use case for targeting lapsed customers: Best of the MarTechBot →

Open-source customer data platforms: Can you unleash your data for less?

Customer Data Platforms

Is an open-source CDP right for your organization? That depends. Mike Pastore on January 2, 2024  Open-source customer data platforms can revolutionize your data management, empower your marketers and provide unparalleled flexibility and control for less money in licensing costs. But is open source the right route for your marketing organization to take? Let’s begin … Continue reading Open-source customer data platforms: Can you unleash your data for less? →

Putting customers first: The key to successful customer data exchange

Customer Data Platforms

Uncover how brand perception and incentives shape customer data-sharing decisions, plus tips for balancing trust and ROI. Joseph Enever on November 3, 2023 This article was co-authored with Dan Gutter, Sr. Research Specialist, covering Consumer and Culture Insights in the Gartner Marketing Practice. Marketing leaders looking to expand their customer database should focus on delivering … Continue reading Putting customers first: The key to successful customer data exchange →

Does your organization need a customer data platform or CDP?

Customer Data Platforms

While the allure of the “single view of the customer” is strong, it’s important to make sure your company is set up to drive value from a CDP. Pamela Parker on January 30, 2022 Understanding your current marketing processes, knowing how to measure success and being able to identify where you are looking for improvements, … Continue reading Does your organization need a customer data platform or CDP? →

What are the benefits of customer data platforms?

Customer Data Platforms

Here are the top benefits and capabilities professional services network PwC sees in CDPs. Corey Patterson on November 5, 2021 One of the biggest challenges brands face is disorganized customer data. With so many channels, devices, and demographic segments, it’s easy for marketers to lose track of consumer information. Not to mention the complete change … Continue reading What are the benefits of customer data platforms? →

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