by Brian McNeil-Smith May 11, 2016 Follow @easypromosappMay 11, 2016 Are you giving the award for your digital promotion enough attention? Recently we unveiled the results of our Digital Promotions Prize Survey, which surveyed more than 1700 consumers on their prize preferences and the kinds of prizes that would most entice them into participating in … Continue reading Digital Promotion Prizes Should Go “Beyond the Brand” For Better Conversion [Infographic]
by Alex Birkett May 4, 2016May 4, 2016 While there are encouraging signs of growth and maturity, the ConversionXL 2016 State of Conversion Optimization report shows there are still areas of opportunity to establish conversion rate optimization as a mainstream marketing practice. In this year’s survey, we asked 722 respondents 48 questions about who they … Continue reading This is the State of Conversion Optimization in 2016
By Lyena Solomon May 4th, 2016 There is no way to tame your visitors. They will not obey your rules. They will not follow the path you laid out for them. They will make their own paths, they will use as many devices they want to – not to confuse you, really, but to … Continue reading How Conversion Paths Work
By Shane Barker May 2nd, 2016 Everyone makes mistakes – whether it’s in marketing or in our daily interactions with other people. Even if you’re a seasoned marketer, there are a number of conversion optimization mistakes you could be making. In this post, I’ll outline some of the most common conversion optimization mistakes so that you … Continue reading 8 Common Conversion Optimization Mistakes
by Ari Gillam April 10, 2016April 10, 2016 Conversion rate optimization is the process of increasing the percentage of your online site’s traffic that converts, but before your shoppers reach checkout, they must encounter a shopping cart page that is effective, simple, and secure. While many online sites have sizable traffic, there is a significant … Continue reading Conversion Optimization: Shopping Carts
by Personal Branding Blog April 7, 2016April 7, 2016 An attractive and mobile-friendly website is just the beginning to retaining visitors for your personal brand. The goal is to convert these subscribers through less confusion and a clear message that meets their needs. Is your landing page attracting or repelling visitors? A frustrating design can … Continue reading Increase Your Brand’s Website Conversions With Less Friction
by Ari Gillam April 4, 2016April 4, 2016 Conversion optimization opportunities are typically expected from your shopping cart and checkout pages, but your product pages hold tremendous possibility for increased conversion rates. Optimizing product pages facilitates an enjoyable shopping environment that reaches a higher percentage of your site visitors. An optimized product page skillfully routes … Continue reading Conversion Optimization: Merchandising Your Product Pages
by Alex Birkett March 30, 2016March 30, 2016 When you’re doing conversion optimization, one of the hardest parts is finding opportunity areas to optimize. Finding places people are dropping out is important in setting up a prioritized testing plan. Equally valuable is finding activities that correlate with higher customer success – whether that be RPV, … Continue reading How to Find Correlative Metrics For Conversion Optimization
by James Scherer March 18, 2016March 18, 2016 Let me give you a hypothetical situation… Say you’re walking down the street and a well-dressed, attractive young lady (or gent) walks up, smiling. They ask if they can have a second of your time and you nod, not in any rush to get anywhere. They start … Continue reading How to Make your Website a Conversion Machine
by Dean Keipert March 15, 2016March 15, 2016 Conversions are a very important metric in your analytics and should always be tracked, but what makes them so important? To answer this question, you first must know what is a conversion. A conversion can be as simple as someone coming to your landing page or as … Continue reading The Anatomy of a Conversion
