by Scott Lambert March 12, 2016 Follow @xcellimarkMarch 12, 2016 If you’re wondering how to optimize your online conversions, you’re asking yourself the same question as countless marketing managers who have come before you. These eight (8) steps offer a great “crash course” in optimizing your online conversions: 1. Analyze Your Existing Campaign If you … Continue reading Attention Marketing Managers: Here’s 8 Ways to Optimize Your Online Conversions
By Julian Connors March 10th, 2016 Every strategist who has at least a year’s worth of experience has been responsible for developing a keyphrase strategy, either for their employer or clients. The general purpose of this deliverable is to identify and map out specific keywords and phrases that: Align with the client’s brand, offerings/services, and … Continue reading How To Create A Conversion Centered Keyword Strategy
by Marc Hummel March 6, 2016 Follow @realmarchummelMarch 6, 2016 User experience (UX) optimization and conversion rate optimization (CRO). They both utilize testing software, employ creative data geeks, with an eye toward improving business results. But where does the common ground end? Where do things get nasty? Does it always, always, always have to come … Continue reading Optimizing for Humans vs. Conversions: The Great Throwdown of 2016
by Dale Keipert March 6, 2016 Follow @360InteractiveMarch 6, 2016 Thanks for coming back to get Part 2 of this blog post on conversion rate optimization (CRO). We left off talking about how, like all digital marketing efforts, to successfully increase your conversion rates you have to develop a plan. There are 4 main parts … Continue reading You’re Probably Worrying About The Wrong Thing – Part 2
by Dale Keipert March 4, 2016 Follow @360InteractiveMarch 4, 2016 The majority of business owners and marketers are focusing just on the traffic that is coming to their website. Getting more traffic is the only goal and most of the time, the only thing that gets any attention. So, they spend all of their digital … Continue reading You’re Probably Worrying About The Wrong Thing
by Eric Hammis March 3, 2016 Follow @360InteractiveMarch 3, 2016 Conversions are an extremely important metric in your marketing funnel. But don’t think a conversion necessarily means a sale. Conversions typically occur prior to sale, and it’s an indicator that someone moved further down the sales funnel. Why Should I Care About Conversions? The ultimate … Continue reading What Are Conversions & Why You Should Track Them?
by Jessica Lunk February 29, 2016 Follow @jessicalunkFebruary 29, 2016 If you have a business, you have a website – that’s a given. But is your website doing its job? A good website design is optimized to convert as many visitors into customers as possible. While there is no one silver bullet to conversion optimization, … Continue reading 9 Practical Ways to Boost Website Conversion
Are you maximizing your conversion potential? Columnist Dale Hursh discusses the activities and efforts that occur both before and after the conversion point, noting that focusing efforts here can increase conversions and ROI. Dale Hursh on February 26, 2016 Many marketers working to generate leads via digital channels get too focused on the specific … Continue reading Optimizing Conversions Isn’t Everything! Don’t Neglect What Happens Before & After
by Saurabh Nangia February 22, 2016 Follow @nangia5February 22, 2016 Growth hacking is a term that has only come to light recently. As a business owner, you are always looking at growth to rise above your competitors. Growth hacking techniques make use of creative ways with just one objective in mind- a visible impact on … Continue reading 5 Growth Hacks That Can Come Handy In 2016 To Increase Conversions
Traffic is great, but it’s not the end goal. Columnist Winston Burton discusses how to use SEO tactics to help with conversion optimization. Winston Burton on February 16, 2016 As SEOs, our job is to increase the amount of qualified traffic to clients’ brands with the intention of having end users buy something, fill out … Continue reading The Marriage Between Conversion Optimization & SEO
