Second-party data can be extremely valuable to marketers, yet it’s not as well understood or as widely employed as first- or third-party data. To help clear the fog, columnist Matt Ackley explains second-party data and its uses. Matt Ackley on July 9, 2015 We already know the importance of first– and third-party data. We’ve tossed … Continue reading Using Second-Party Data To Expand Reach & Improve Your Retargeting
Jesse RichardsonJuly 9, 2015 There’s a tendency in ecommerce to forget about specifics, and just get the traffic. It’s a “build it and they will come” type of mentality, and relies solely on the expectation that somehow, someway that traffic will eventually turn into customers. For certainty, unless your website is truly awful, you will … Continue reading 3 Principles for High Conversions on Your Website
Michael GeorgiouJuly 6, 2015 Almost 90 percent of all product assessments are related to color, indicates a study conducted by Quick Sprout. Each color has a psychological effect on us that goes deeper than we think. They have an enormous influence on our attitudes and emotions. For example, the color blue has a calming effect … Continue reading Increase Your Conversion Rate Using Colors in The Right Way
