Category Archives: Content Marketing

Study: 86% Of B2B Marketers Use Content Marketing, But Only 38% Believe They’re Good At It

Content Marketing, Marketing Guide

New study from the Content Marketing Institute offers insight into broad array of content market benchmarks, strategy and tactics. Amy Gesenhues on October 8, 2014 According to the Content Marketing Institute’s latest survey to determine where B2B marketers stand when it comes to their content marketing efforts, 86 percent of respondents said they use content … Continue reading Study: 86% Of B2B Marketers Use Content Marketing, But Only 38% Believe They’re Good At It →

6 Reasons Your Company’s Content Engine Is Stalling Out

Content Marketing

By Tom Treanor, Published October 7, 2014 Companies across various industries are rushing into the content marketing arena – developing content to spread awareness, to improve “findability” in search, to gain the trust of potential customers, and to extract contact information from prospects in order to initiate an ongoing relationship that will (hopefully) ring the … Continue reading 6 Reasons Your Company’s Content Engine Is Stalling Out →

You Had Me At “Hello”: How To Engage With Content?

Content Marketing, Sales Guide

 In a recent blog post, Brooke Ballard addresses the key to successfully engaging content: conversation. Saying “Hello” to your consumers is the best way to start a relationship with them. There are too many companies barking at their audiences that they’ve forgotten how to relate on a personal level. But people are people, and they’re … Continue reading You Had Me At “Hello”: How To Engage With Content? →

The 12-Point Minimum Viable Content Marketing Strategy

Content Marketing, Marketing Guide

One of the undeniable laws of content marketing is that it works better when you have a documented strategy in place. Past research from Content Marketing Institute shows that: “Brands with a documented content marketing strategy: Are far more likely to consider themselves effective at content marketing, Feel significantly less challenged with every aspect of … Continue reading The 12-Point Minimum Viable Content Marketing Strategy →

How To Conduct A Keyword Research Plan & Outline For Your Small Business

Content Marketing, Search Engine Optimization, Small Business

Surveys from Merchant Circle have shown that the search engine optimization is the single most desirable marketing medium for small and midsize businesses. These business owners understand the benefits that organic search traffic provides, but don’t always get the results they hoped. One of their biggest mistakes is failing to identify the best keywords to … Continue reading How To Conduct A Keyword Research Plan & Outline For Your Small Business →

Content Marketing . . . It’s Not Getting Any Better

Content Marketing

What A Difference A Year Makes. The Content Marketing Institute and MarketingProfs just posted their 2015 B2B Content Marketing Benchmarks, Budgets and Trends for North America Survey results. In its fifth year, the survey takes a close look at the content marketing discipline in B2B organizations and how organizations rank themselves. In reading through the … Continue reading Content Marketing . . . It’s Not Getting Any Better →

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