By Nicole Jenet, Published October 22, 2014 Content marketers are always faced with a balancing act of quality versus quantity. It becomes a balancing act because you arguably need both to achieve content marketing success. But time, budget constraints, staffing shortages and nearly a million other things that pop up every day prevent both quality … Continue reading Choosing Sides: Content Marketing Quality vs. Quantity
By Matt Janaway, Published October 22, 2014 Why the uproar about content marketing? Hasn’t content always been on centre-stage? The truth is, before there was anything else, there was content. Content was the basis of what propelled the internet into the most important invention of modern technology. “Content is the reason search began in the … Continue reading 19 Explosive Content Marketing Tips For eCommerce Stores
By Vanessa Knipper, Published October 17, 2014 Martha Stewart helps us with everything from organizing our closets to making the perfect grilled cheese sandwich. She tackles event planning with stride and menu planning with ease, while continuously dishing out more and more content into our eager hands. With fans and followers in the millions on … Continue reading How Martha Stewart Is Killing It With Content This Halloween
By Tommy Landry, Published October 17, 2014 I absolutely love crafting and sharing blog posts. The power of the written word to inspire and engage is simply unmatched by nearly anything (aside from my other passion, musical performance). To get it right, you need to pick good blog titles that will drive clicks and views. … Continue reading When Blog Titles Go Bad: 9 Ways To Botch It
What makes an outstanding presentation? One that pushes you to think from a new perspectives? One without an endless string of snooze-worthy PowerPoint slides? Perhaps gaining actionable items to implement and grow your business? Nope, you guessed wrong. According to the self-proclaimed poster boy of content marketing, Joe Pulizzi, a great presentation is one … Continue reading 5 Epic Content Marketing Tips From Joe Pulizzi
By Kyle Hilton, Published October 15, 2014 Content marketing can be an extremely effective, although time-consuming, method of attracting potential customers to your brand’s site. It can be a very experimental and trial-and-improve way of working towards improving your companies reach and reputation but there are definitely some things you should not do when … Continue reading 6 Things You Should NOT Do With Your Content Marketing
By Richard Taylor, Published October 14, 2014 I wrote about collaboration being an important part of content marketing and mentioned the importance of having a content team in place. Last week I focussed on involving team members from across the business. This week I want to expand on that with a bit more detail around … Continue reading For Content Marketing Success Start With Creating a Content Team (Not Surprisingly!)
By Jeremy Durant, Published October 11, 2014 With websites, the general rule is to hide premium content offers (white papers, guides, infographics, etc.) behind forms. This way, you can capture a website visitor’s information as they gain access to the content. I am strongly encouraging all B2B firms to de-gate all content offers that are … Continue reading B2B Websites: De-Gate Your Content Offers
By Matthew Kay, Published October 10, 2014 If you use Google Analytics (GA) – like a large portion of the web – it’s possibly time to start thinking about Google Tag Manager (GTM). GTM is Google’s tag management system that conveniently, also integrates to the company’s other digital tools such as Google Adwords & … Continue reading A Beginner’s Guide to Google Tag Manager
By Lee Traupel, Published October 9, 2014 In today’s media drenched, smartphone always on world smart content is the lifeblood your business. Smart content is visual, informative, topical and written so it resonates with and engages your customers, with built in calls to action that don’t get in the way of your brand messaging. Make … Continue reading Great Content Is Embedded In Your Business DNA – Finding and Sharing It
