Category Archives: Content Marketing

Facebook Instant Articles: What It Means for Your Content Marketing

Severin NesselhaufMay 19, 2015 Facebook unveiled Instant Articles last week, a feature that enables publishers to create fast, interactive articles on Facebook. Facebook Instant has two stated goals: Reduce the time it takes to load an article in the Facebook mobile app Create a more immersive reading experience within the mobile app The results so far … Continue reading Facebook Instant Articles: What It Means for Your Content Marketing →

The Power of Visual Storytelling in Content Marketing (Infographic)

Content Marketing

Jomer GregorioMay 19, 2015 How can visual storytelling help market a business? In this day and age, content marketing through visual storytelling has become a powerful tool to engage consumers. No longer is it needed for a large dedicated design team to serve up quality dose of visual contents, as even a small marketing staff … Continue reading The Power of Visual Storytelling in Content Marketing (Infographic) →

Content Marketing’s Secret Sauce [Infographic]

Content Marketing

Jill RichardsMay 5, 2015 Content Marketing Discontent? How would you rate your content marketing? Do you produce enough content? Frequently enough? Are you hitting your goals? You’re not alone if you suspect the whole content marketing thing could be going more smoothly. According to a new infographic (below) from the team at Bloomfire, 70% of … Continue reading Content Marketing’s Secret Sauce [Infographic] →

Why You Need A Persona-Based Content Marketing Strategy

Content Marketing

Each member of a buying team has different challenges and interests. Columnist Arnie Kuenn tells you how to home in on those needs to help close a deal. Arnie Kuenn on May 4, 2015 You’ve heard it before: To be successful with content marketing, your content must be catered to the customer. More specifically, content … Continue reading Why You Need A Persona-Based Content Marketing Strategy →

5 Often Ignored Ways of Making the Most of Content Marketing

Content Marketing

by Michael Georgiou May 4th, 2015 If we are to pick one key inbound marketing tactic that most B2B and B2C marketers are betting big on, it has to be content marketing; with 86% of B2B and 77% of B2C marketers saying their organizations use content marketing, it is very popular. But this also means … Continue reading 5 Often Ignored Ways of Making the Most of Content Marketing →

Improve Content Management to Close More Deals

Content Marketing

Maxim BaetenApril 30, 2015 The Content Struggle Today, one of the biggest pain points between marketing and sales in B2B companies is what we refer to as the “content struggle”. Content marketing is a tactic widely used today, and marketers are now producing more content than ever before. Marketers are constantly pushing out content, but … Continue reading Improve Content Management to Close More Deals →

How To Track Copy Paste Shares (And Why You Should Do It)

Content Marketing

Joao RomaoApril 24, 2015 Today, marketers focus a lot on understanding how social media drives their business. Reporting, results, revenue, and return on investment are four R’s that are part of every social marketer’s life, and they’re here to stay. Sometimes they face problems on this approach though. The first is that they’re failing to … Continue reading How To Track Copy Paste Shares (And Why You Should Do It) →

The Unfortunate Reality Of Most Content Marketing Programs

Content Marketing

It should be no surprise that bad content strategy results in low conversions. Columnist and CRO expert Tim Ash explains the questions you should be asking to overcome this. Tim Ash on April 17, 2015 A marriage made in heaven — Conversion Rate Optimization (CRO) should be the perfect mate to content marketing. People rely … Continue reading The Unfortunate Reality Of Most Content Marketing Programs →

Why You Need to Care About Visual Content [Infographic]

Content Marketing

Danny AshtonApril 17, 2015 Do you remember when you had to wait 20 seconds to download an image from a website? I do, and it sucked big time. The web before broadband was a major headache. If you wanted to share information with other users you had to keep the number of images to a … Continue reading Why You Need to Care About Visual Content [Infographic] →

7 Ways Inbound Marketing Content Curation is Like Preparing an Income Tax Return

Content Marketing

Dave OrecchioApril 15, 2015 We’ve all been there. It is 11:57 on April 15th and you are working feverishly to complete the last part of your federal tax return. A bead of sweat is dripping down your brow as you check every decimal point to ensure you did not make the fatal “audit” mistake. You … Continue reading 7 Ways Inbound Marketing Content Curation is Like Preparing an Income Tax Return →