With many independent CDPs being acquired, is the stage set for the remaining big players to become vendor-neutral hubs within the marketing stack? Kim Davis on December 22, 2021 There’s a sense of tectonic shift in the marketing technology space right now. Of course, it’s a space which has been growing and evolving at a … Continue reading Deep changes in the CDP space
Category Archives: Content Management
What Content Works – And What Doesn’t – For Executives on LinkedIn?
Arik Hanson August 26, 2021 In case you haven’t noticed, executive participation on LinkedIn has been way up during COVID. In fact, many leaders have turned to LinkedIn as a key channel for reaching customers, prospects, and employees during the pandemic. It’s become a god-send in a way. And I for one, and very happy … Continue reading What Content Works – And What Doesn’t – For Executives on LinkedIn?
How to Build a Business with User-Generated Content
Thomas Griffin August 23, 2021 Do you want to start a successful business with content that you don’t create yourself? You can build a business by using content that your audience makes. People leave online reviews for books, products, movies, and classes all the time. And they create social media and blog content to share … Continue reading How to Build a Business with User-Generated Content
WordPress jazzes up its CMS again
There are some high notes, including block Widgets. Chris Wood on July 22, 2021 WordPress released the new 5.8 version of its CMS, affectionately naming it “Tatum” after a favorite jazz pianist, Art Tatum. Previous updates have been named for Miles Davis and Charles Mingus. The biggest design breakthrough available on this version is probably … Continue reading WordPress jazzes up its CMS again
The Current and Future Role of Audio Content in SEO
Ron Jaworski May 20, 2021 I’ve read a very interesting stat the other day, courtesy of Neil Patel: 62.41% of all searches globally get zero clicks. Zero. Nil. Zilch. Nada. Blank. Ok, I’ll stop. Neil was also kind enough to illustrate that this is an ongoing trend, with the percentage of Google searches producing no … Continue reading The Current and Future Role of Audio Content in SEO
Under Pressure: Modern CMOs Must Be Fast AND Efficient
Under Pressure: Modern CMOs Must Be Fast AND Efficient by Barbara Yolles , March 17, 2021 How fast can I get to market? It’s a question all CMOs must ask themselves as they navigate a highly competitive landscape. Today, CMOs are the Cinderellas of the C-suite. They step into their roles with great promise and … Continue reading Under Pressure: Modern CMOs Must Be Fast AND Efficient
Brand relevance index, headless CMS: Tuesday’s daily brief
Plus, CDPA untangled Pamela Parker on March 16, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, … Continue reading Brand relevance index, headless CMS: Tuesday’s daily brief
27 eLearning Content Types That Will Turn your Courses from Good to Great
Harvey Singh February 9, 2021 In the 1980s, a transformation occurred in the training and education space as we know it. The concept of Computer-based training (CBT) course was born. As computer storage decreased in price and personal computer technology became available, interactive content became possible Computer Based Training was distributed on diskettes and CD-ROMs. … Continue reading 27 eLearning Content Types That Will Turn your Courses from Good to Great
How Cluster Content Can Help Your Blog Rank
Rachel Smith January 27, 2021 If you’ve been writing blog posts for your online business or shop website for a while now but aren’t seeing the organic traffic growth you had hoped for, then you may be missing a trick. There are many different ways and SEO tactics that you can implement to help you … Continue reading How Cluster Content Can Help Your Blog Rank
4 Benefits You Receive When You Work with a Fractional CMO
Liz Papagni January 13, 2021 Whether your business is currently emerging and determining ways to scale quickly or, as a result of the pandemic, downsizing through the elimination of marketing executives and staff, there is a good chance a Fractional CMO is the answer to many of your problems. If you’ve been following our previous … Continue reading 4 Benefits You Receive When You Work with a Fractional CMO
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