CMO Council Report: Without Privacy-First Data Strategy, Brands Risk Losing Customer Trust by Laurie Sullivan @lauriesullivan, December 10, 2019 As personal digital data — from financial records to facial recognition — floods corporate networks, brands must learn to keep data secure or risk losing customers. Although 57% of marketers believe that data security, privacy and … Continue reading CMO Council Report: Without Privacy-First Data Strategy, Brands Risk Losing Customer Trust
Category Archives: Content Management
10 Content Ideas to Make Your Social Media Stand Out
Larry Kim — November 30, 2019 Follow @larrykim By the year 2020, there will be nearly 3 billion social media users worldwide. That’s nearly 3 billion people that are using these online platforms to communicate, share, and express themselves. If you want to have a unicorn business, it’s imperative that you participate in sharing social … Continue reading 10 Content Ideas to Make Your Social Media Stand Out
Content Is Key, But When Should You Share It?
Mariah Curtis — November 18, 2019 Social media is an invaluable tool that businesses use every day to reach their target demographics in order to increase awareness, boost sales and leads, and most importantly connect and interact with their followers. In my last blog post, “Social Media: One Of The Most Important Aspects Of Digital … Continue reading Content Is Key, But When Should You Share It?
Understanding How a Blog’s Maturity Level Impacts Content Strategy
Kris Hughes — October 9, 2019 Follow @Kris_Hughes Developing a blog’s content strategy without also taking into consideration its maturity level is putting the cart before the horse. It’s vital to consider how mature a blog is. This is so you to spend time on the right types of content and promotional activity. All blogs … Continue reading Understanding How a Blog’s Maturity Level Impacts Content Strategy
Content recommendation rivals Taboola, Outbrain to merge
The consolidated company will retain Taboola’s namesake, with Taboola founder Adam Singolda serving as CEO. Taylor Peterson on October 3, 2019 Digital content promotion platforms Taboola and Outbrain announced that they have entered into an agreement to merge into a single, unified company Thursday. The combined resources of both companies have the potential to expand … Continue reading Content recommendation rivals Taboola, Outbrain to merge
How CMOs Can Manage Onsite and Remote Marketing Talent to Maximize Productivity
Bob Van Rossum — September 13, 2019 Follow @BobVR — September 13, 2019 If you were to survey our company, you would find that 50 percent of our employees work remotely. As the digital workspace continues to become more advanced, and the market for higher-caliber marketers continues to be extremely competitive, many organizations today are … Continue reading How CMOs Can Manage Onsite and Remote Marketing Talent to Maximize Productivity
Long Form Content – A Simple SEO Strategy
Jason Davis — September 11, 2019 Follow @nerdbrander — September 11, 2019 So how do you get Google to like your website content for a set of keywords? Well, one way that is just starting, and looking into Long Form Content. Get to writing Long Form Content! Start with the topic cluster approach. It’s the … Continue reading Long Form Content – A Simple SEO Strategy
Graphics and Images Tool In Scope
Graphics and Images Tool In Scope 29 August 2019 Visuals don’t just stand out at first sight; they’re also easier to remember. Add visuals to well-researched and useful content and that content is much more likely to resonate with its audience over time. Remember when we used flash cards and other visuals in grade school … Continue reading Graphics and Images Tool In Scope
The most important skills for tomorrow’s CMO: Data analysis, privacy and security
CMOs who focus only on the next marketing campaign will fail, and so will their organization. You absolutely have to be part of setting your organization’s strategic direction. Kristina Podnar on August 20, 2019 When I think of today’s CMOs and the vast amount of consumer data at their fingertips, I envision children waking up … Continue reading The most important skills for tomorrow’s CMO: Data analysis, privacy and security
Headless Ecommerce is One Way. Headless CMS is Better, and the Future
Tracey Wallace — August 2, 2019 Follow @tracewall — August 2, 2019 Headless ecommerce is the new industry buzzword. It seems everyone from BigCommerce to Shopify to WebFlow and a whole handful of newer ecommerce startups are touting the capability, use cases, case studies, and more. And there’s good reason for that touting. Headless ecommerce … Continue reading Headless Ecommerce is One Way. Headless CMS is Better, and the Future
Random Posts on Content Management
Build Strong Financial Foundations to Guarantee No Future Debt Problems
The Real Story on MarTech: 10 steps to making better vendor selection choices
3 Quick SEO Wins You Can Earn In 2017 with Search Marketing Staffing
4 Hidden Facebook Features You Didn’t Know Existed
Translation for Global B2B Ecommerce
The ten best social media marketing firms for the month of January 2014 reported by reviewauthority.com
7+ Winning Holiday Promotion Examples for eCommerce Retailers
Why You Need to Beware of the Planning Fallacy
You Need These 5 Things to Become a Successful Blogger
