Category Archives: Content Management

The most important skills for tomorrow’s CMO: Data analysis, privacy and security

CMOs who focus only on the next marketing campaign will fail, and so will their organization. You absolutely have to be part of setting your organization’s strategic direction. Kristina Podnar on August 20, 2019 When I think of today’s CMOs and the vast amount of consumer data at their fingertips, I envision children waking up … Continue reading The most important skills for tomorrow’s CMO: Data analysis, privacy and security

Headless Ecommerce is One Way. Headless CMS is Better, and the Future

Tracey Wallace — August 2, 2019 Follow @tracewall — August 2, 2019 Headless ecommerce is the new industry buzzword. It seems everyone from BigCommerce to Shopify to WebFlow and a whole handful of newer ecommerce startups are touting the capability, use cases, case studies, and more. And there’s good reason for that touting. Headless ecommerce … Continue reading Headless Ecommerce is One Way. Headless CMS is Better, and the Future

Finding content marketing opportunities that influence search performance

Start with your existing pages to identify opportunities, which typically involve some form of repurposing, reformatting and updating. Andrew Dennis on August 1, 2019 Content marketing is a broad term that can be interpreted in multiple ways within the greater marketing spectrum. For some, content marketing is a blog post, for others, it could be … Continue reading Finding content marketing opportunities that influence search performance

How to Find Awesome, New Content Ideas Using Quora in 2019

Syed Balkhi — July 12, 2019 Follow @SyedBalkhi — July 12, 2019 Brainstorming interesting, new content ideas for your blog can be difficult; you can spend hours searching the web for inspiration. But did you know that you can find out exactly what burning questions your target audience has on their minds by using Quora? … Continue reading How to Find Awesome, New Content Ideas Using Quora in 2019

Facebook makes a play for creators with new tools, features for monetizing content

The updates aim to help creators earn more and enable advertisers to collaborate on branded content more easily. Taylor Peterson on July 9, 2019 at 1:29 pm In advance of VidCon later this week, Facebook announced Tuesday a new slate of updates designed to provide creators with more opportunities to make money — and attract … Continue reading Facebook makes a play for creators with new tools, features for monetizing content

CMOs Talk Authenticity, Engaging Consumers At Advertising Week

CMOs Talk Authenticity, Engaging Consumers At Advertising Week by Larissa Faw , (October 01, 2018) When consumers are telling you that they hate your ads, flocking to ad blockers and ad-free platforms, then putting the same ads in front of them is probably insane, says Raja Rajamannar, chief marketing & communications officer, MasterCard, during a … Continue reading CMOs Talk Authenticity, Engaging Consumers At Advertising Week