Scott VaughanSeptember 25, 2015 Marketing Technology has become an important weapon in the quest to discover, engage and delight customers. While marketers try to sort through their needs and identify what and with whom to invest in, it seems like every week there’s a new landscape or “MarTech stack” produced by a vendor or industry … Continue reading Building an Interactive MarTech Landscape from the Buyer’s Perspective
Bob HutchinsSeptember 23, 2015 Great content creators know how to mix visual and story. If you’re playing catch-up with social media and want to get up to speed quickly on visual storytelling, then this new infographic is a must-read. We’ve shared the infographic in its entirety at the bottom of this post. Here are the … Continue reading Rules of Visual Content for Every Social Platform [Infographic]
As publishers face the challenges of a cross-device world, they need to embrace emerging technologies and remember to look toward actual human teams for solutions, says columnist Hagai Tal. Hagai Tal on September 18, 2015 Today’s technology landscape is constantly shifting, as new devices are created to answer modern consumer needs and infrastructures are created … Continue reading Where To Focus With So Many Available Platforms
Richard GuhaSeptember 4, 2015 As someone who moved from CMO in one Fortune 100 company to CEO in another, I do have a rare perspective on this move. In the 1960s and 70s, Marketing was the way to the top in many Fortune 500 companies. Moving from CMO to CEO has become harder now. This … Continue reading How to Prepare for Your Move from CMO to CEO
Oliver JaegerAugust 26, 2015 According to a recent report from the Altimeter Group, 88 percent of organizations are undergoing some type of digital transformation. But what does that mean exactly? According to the Altimeter Group it means “the realignment of, or new investment in, technology and business models to more effectively engage digital customers at … Continue reading Why Your Web CMS Should Be at the Center of Your Digital Ttransformation Efforts
Nikhil SharmaAugust 19, 2015 Ask just about any marketing guru and you’ll hear one piece of wisdom: Add spice to your campaigns to get the attention of your audience. These days, consumers are bombarded by thousands of marketing messages on a daily basis. So many, in fact, it’s impossible to absorb everything being pummeled in … Continue reading Calling All CMOs: How To Create an Experience Using Native Advertising
Chris AbrahamAugust 16, 2015 There aren’t enough nanoseconds in the entire universe to populate all the social media content to cover even a small brand if you’re not passionate about social media or if you’re not a natural communicator. If you feel deep contempt for social media in the first place, I don’t know what … Continue reading Social Media Content Discovery and Curation for the Win
By John Rooney August 10th, 2015 For the last couple of years we have heard nothing but declarations of the importance of content marketing, and that it really needs to be the driving force behind our SEO campaigns. ‘Content is King’, remember? Well you will find no disagreement from me, however just because content … Continue reading Stop Wasting Your Time On These 3 Types Of Content Marketing
Bob HutchinsAugust 14, 2015 “Don’t make me read,” says today’s consumer. “Show me.” Whether you love or hate the demise of the written word, you have to admit that today’s best content generally doesn’t come in the form of an essay. Instead, we gravitate towards photos, videos, illustrations, and GIFs. The less we have … Continue reading 9 Reasons Why Great Creators Mix Visuals & Story
A former ExactTarget VP, Rohrs had a front row seat to the MarTech explosion fueled by the 2013 SalesForce–ExactTarget $2.5 billion deal. Amy Gesenhues on August 12, 2015 When marketing software provider ExactTarget was acquired by SalesForce in June 2013 for an astounding $2.5 billion, Gartner had already predicted CMOs would be spending more on … Continue reading A CMO’s View: MarTech Forces CMOs Out Of Their Comfort Zones, Says Yext’s Jeff Rohrs
