So you’ve developed a content marketing plan, and you’re producing tons of great content — the question is, is anyone reading it? Columnist Jim Yu explains how to increase engagement and improve your brand reputation in the eyes of your customers. Jim Yu on August 11, 2015 Brands and marketers are increasingly becoming aware of the … Continue reading Engagement: How To Unlock The Key To Content Performance Success
Ryan ScottAugust 4, 2015 Creating content is the single, most powerful tool in the marketer’s toolbox. Invest in content one time, and if done well, you will reap the rewards of that content for years to come. But I’ve noticed a lot of companies wrestling with what kind of content to create. Most of them … Continue reading Thought Leadership vs. Educational Blog Content: Which is Best?
Building a content strategy isn’t effective when you cut corners. Columnist Rebecca Lieb delves into some popular shortcuts — and explains why they aren’t really shortcuts at all. Rebecca Lieb on August 4, 2015 According to my research, corroborated by other studies, while virtually every company is now practicing content marketing, a full 70 percent … Continue reading The 5 Content Strategy Shortcuts That Aren’t Shortcuts At All
In a digital world oversaturated with content, how do you stand out from the crowd? Columnist Jim Yu explains why you need to know exactly how your content is performing and what will engage your target audience. Jim Yu on July 30, 2015 Since John Deere published The Furrow in 1895, content marketing has been right … Continue reading A New Era Of Digital Content: Engagement And Content Metrics That Matter
How do you create content that performs? It’s all about implementing an account-based content strategy, says columnist Rachel Balik. She explains what you need to know. Rachel Balik on July 24, 2015 Content marketing continues to be one of the most hyped — and most misunderstood — elements of digital marketing. Many imagine that it … Continue reading Why Most Content Is “Meh” And How To Fix It
Jennifer MonacoJuly 23, 2015 If you have a Youtube channel then you know the importance of the comments that people leave on your videos. Whether you take them personally or not, the comments that are left are a reflection of your video, your channel, and of you. So how can we control what people write … Continue reading 3 Easy Ways To Control Comments On Your YouTube Videos
Marc GubertiJuly 20, 2015 The web has made it extremely easy for us to provide a variety of information. Billions of blog posts and videos are on the web. It is fair to say that we are in the Information Age. Millions of people realize the power of content on the web, and many of … Continue reading How To Turn One Piece Of Content Into Five Pieces Of Content
Meredith RiceJuly 16, 2015 With heavy content saturation across every social channel and the general churn and burn mentality that comes with it, there’s a lot of pressure on brands to be creating new content constantly. Leave it all to the last-minute and figuring out what to post can be incredibly difficult, especially without a … Continue reading How to Create a Social Media Content Calendar [Video Tutorial]
Howard GrossJuly 16, 2015 Strategy works until it doesn’t. So goes the old management saw that is especially relevant of late to content marketers. According to the most recent North American B2B Content Marketing survey, 83 percent of respondents have devised some form of strategy. Yet fewer than one-in-ten believe their efforts are “very effective.” … Continue reading Content, Complexity, and Why Strategies Don’t Work
Agu de MarcoJuly 14, 2015 There are many dependable design trends that one can choose from in 2015, not to mention the constant flux of new trends that pop up. With so many options, how do we know which design trends are effective in their appeal? Some design trends become passing fads, while others remain … Continue reading 5 Visual Content Trends That Are Here To Stay In 2015
