by Erica Lindberg November 10, 2015November 10, 2015 The role of the B2B field marketer has undergone a monumental shift—and field marketing content sits at the center of transformation. Once considered “the last mile” of marketing, implying that marketing strategies and supporting content were forcibly “handed down” from corporate, the B2B field marketer has re-emerged … Continue reading The New “Regional CMO”: How Field Marketing Content Drives Modern B2B Field Marketing [Infographic]
by Vasudha Veeranna November 9, 2015 Follow @http://drumup.io/November 9, 2015 Content curation is the cornertstone of your content strategy and is one of the defining factors that determine your brand’s visibility on social media. When you source stories from credible blogs and publications you will be able to make a lasting impact on your audience, … Continue reading 7 Time-saving Tips on Content Curation for Social Media
Will McInnesNovember 7, 2015 A theme I hear consistently from our clients running social analytics teams (often as part of wider consumer insights or research functions) is summed up in the phrase ‘single source of truth’. What I’ve heard is that in very large enterprises, a major challenge is decision makers being fed conflicting information … Continue reading CMO View: On the Challenge to Find the Single Source of Truth
Contributor Nathan Safran reveals key findings from a study by Blue Nile Research on which content types are most likely to appeal to consumers during the buyer journey. Nathan Safran on November 6, 2015 The internet has deeply and thoroughly affected the way consumers research and buy. E-commerce is rapidly growing and has been a … Continue reading Study: The Content That Compels People to Buy
Think content is a channel that should be departmentalized? Think again! Rebecca Lieb explains why team members across your marketing organization need to collaborate and align on content. Rebecca Lieb on October 27, 2015 Content this, content that. Content marketing, content strategy. Everyone’s talking all content, all the time these days. One of the questions … Continue reading Content: It’s Not Another Channel
Shelby ClarkeOctober 8, 2015 Finding great photos for the marketing content that your business puts up online can be hard. While you might want to simply Google search and snag the first image that pops up in the results, that’s not a good idea. Why? If the image you want to use isn’t yours, you need to … Continue reading 3 Tips For Picking Perfect Photos For Your Business’ Online Content
Erin MayOctober 1, 2015 You can now block individual senders from your Gmail account with two simple clicks. Last week Google announced the most recent in a long history of updates to its core products designed to benefit user experience. Keyword stuffed articles with no value no longer rank well in search, and now graymail … Continue reading Only Good Content Will Save Marketers From Themselves
There’s no shortage of misconceptions surrounding digital marketing. Columnist Scott Rayden walks us through some of the most common myths and debunks them once and for all. Scott Rayden on October 1, 2015 If you’re in client services or sales, you’ve most definitely heard a few prevailing myths about one or another facet of digital … Continue reading 15 Digital Marketing Myths CMOs Need To Stop Believing
Mikita MikadoOctober 2, 2015 The first few weeks of your new hire’s experience could make or break his or her success and commitment to the organization. In fact, 22% of employees leave an organization within the first 45 days, according to TalentWise’s report titled The Candidate Experience: Why Retention Starts With The Offer Letter. “A … Continue reading 4 Simple Ways to Cut the Clutter During Onboarding
Olivier ChoronSeptember 28, 2015 “A strong headline,” I hear you say. If you are a channel marketer and are planning to add ‘through channel social media syndication’ to your existing portfolio of content and web syndication programs, I would like you to think very carefully as to how you are going to do this! Content … Continue reading Adding Social Media To Your Content Syndication Platform – Don’t Do It!
