As e-commerce continues to grow, retail marketers will need to invest in digital marketing. Columnist Christi Olson makes the case that search can strengthen your online retail strategy at every stage of the buyer journey. Christi Olson on May 25, 2017 In the retail space today, it’s no longer business as usual. Retail is … Continue reading The consumer decision journey in the increasingly complex search retail marketplace
While marketers tend to focus on the ‘who’ of their media plan, columnist Kevin Lee explains why you can’t ignore essential ‘non-who’ elements such as ‘when’ and ‘where.’ Kevin Lee on April 27, 2017 Direct response marketers think that brand marketers have it easy (not really), because most brand marketing plans are centered around … Continue reading Audiences: It’s not just ‘who’ — it’s ‘where’ and ‘when’
Mike Ryan — March 24, 2017 — March 24, 2017 It’s a noisy world out there, and today’s technology means that consumers are being exposed to an ever-growing volume of content every day. So, is it really any wonder that the average attention span has shrunk from about twelve seconds, to just eight since the … Continue reading How to Beat the 8-Second Attention Span
Gina Botti — March 2, 2017 — March 2, 2017 Consumers expect a seamless experience when engaging with brands throughout the customer journey. This is especially true when consumers take their online experience offline by calling. From acquisition to retention, marketers must create a holistic and efficient experience for their prospects and customers. Otherwise, they … Continue reading How to Improve the Caller Experience With These 3 Key Tips
Effective digital advertising is all about context, and columnist Phil Schraeder notes that in a cross-device world, getting context right requires a new set of tools and a new way of thinking. Phil Schraeder on January 11, 2017 “The right consumer at the right time at the right place.” That familiar mantra is exactly … Continue reading Going beyond ‘right consumer, right time, right place’
Want to get inside the minds of potential customers for your local business? Columnist Sherry Bonelli shares insights from BrightLocal’s annual Local Consumer Review Survey. Sherry Bonelli on November 15, 2016 at 1:30 pm A business’s online reputation is more important than ever. In fact, a company’s online reputation is fast becoming one of their … Continue reading 70% of consumers will leave a review for a business when asked
by Gavin O’Malley, Staff Writer @mp_gavin, November 10, 2016 Hoping to get consumers’ attention? Good luck. More or less, that’s the conclusion of some fresh findings from Google. Among other challenges, consumers are increasingly splitting their focus between multiple screens. In fact, about half of users now rely on more than one type of gadget … Continue reading Google Says: Good Luck Getting Consumers’ Attention
Want to reach search engine users in their moments of need? Columnist Thomas Stern explains his process for mapping keywords and content to the customer’s path to purchase. Thomas Stern on October 31, 2016 Google introduced the concept of micro-moments over a year ago, and since then, the company has consistently published supporting information as … Continue reading Micro-moments and beyond: Understanding and optimizing for consumer intent
Alice Chen — October 28, 2016 — October 28, 2016 Consumers shopping habits have evolved over the last few years. Tech-savvy buyers are equipped with mobile devices, and they’re using them to research, purchase, and write online reviews. The modern shopper wants convenience, personalization, and speed. Facilitated by technology, modern consumers are empowered by instant … Continue reading The Evolution of Consumer Behaviour: Webrooming v.s. Showrooming
by Jarrick Cooper July 29, 2016July 29, 2016 If your marketing is not serving the right message at the right time through the right channel to the right people, you are likely annoying your prospects and wasting your time. You must go beyond features and benefits and asking for the sale to providing real value. … Continue reading 10 Top Insights From Buyer Persona Interviews
