Category Archives: Consumer Behavior

How a CDP helps with D2C

Implement a CDP and use insight from customer experience to maneuver to more direct tactics. Rodric Bradford on November 9, 2020 Direct-to-consumer (D2C) marketing has taken a whole new turn in 2020 as brands seek to raise their digital game and grab the attention of consumers overwhelmed with marketing content. However, some believe that the implementation … Continue reading How a CDP helps with D2C →

Consumer Preferences for Personalization

Consumer Behavior

Larisa Bedgood October 15, 2020 Personalization has completely changed marketing strategies and today’s consumers are increasingly looking for personalized experiences in many of their brand interactions. Delivering the types of personalized experiences consumers crave requires a fine balance of using both data and technology to understand consumers and communicate with messaging they are most apt … Continue reading Consumer Preferences for Personalization →

Consumer Behavior Changing When It Comes To Sharing Sensitive Information: ARF Study

Consumer Behavior

Consumer Behavior Changing When It Comes To Sharing Sensitive Information: ARF Study by Laurie Sullivan , Staff Writer @lauriesullivan, October 9, 2020 Consumers have shifted their attitudes and changed their behavior when it comes to advertising and COVID-19 terms, according to findings released from the Advertising Research Foundation (ARF). The ARF’s Third Annual Privacy Study surveyed … Continue reading Consumer Behavior Changing When It Comes To Sharing Sensitive Information: ARF Study →

The consumer decision journey will drive paid search in 2020

Consumer Behavior

In organic search, you’re going to see a push of data directly to search engines instead of relying on them to crawl. Christi Olson on January 3, 2020 Contributor and SMX speaker, Christi Olson, explains how the consumer decision journey is going to drive paid search while organic search’s data push directly to search engines … Continue reading The consumer decision journey will drive paid search in 2020 →

Nearly 90% of consumers would choose ‘do not sell’ personal data under CCPA, study finds

Consumer Behavior

Consumers age 18 to 34 are the most open to data sharing. Greg Sterling on October 23, 2019 Two recent surveys sponsored by BritePool show a high level of consumer concern about privacy and, if given the option, that a majority would decline to allow online publishers to sell or transfer their personal information. CCPA, … Continue reading Nearly 90% of consumers would choose ‘do not sell’ personal data under CCPA, study finds →

5 Reasons Consumption-Based Customer Success Is Different

Consumer Behavior

Nick Mehta — October 10, 2019 Follow @nrmehta Every meeting I have with leaders about customer success starts pretty much the same: “Nick, before we get started, I want to let you know that our business is a little different from most typical companies.” The myth of the unique business model Maybe you’ve heard this … Continue reading 5 Reasons Consumption-Based Customer Success Is Different →

What Consumers Do Not Trust About Technology

Consumer Behavior

What Consumers Do Not Trust About Technology by Laurie Sullivan , Staff Writer @lauriesullivan, Yesterday Many consumers do not trust technology, suggesting that search marketers may need to rethink the use of bots and services that send consumers through an automated loop where they eventually end up talking to a bot built on artificial intelligence. The … Continue reading What Consumers Do Not Trust About Technology →

What is a Buyer Persona?

Consumer Behavior

Jo Shaer — March 5, 2019 Follow @JoShaer — March 5, 2019 Inbound Marketers are always banging on about the importance of a company’s Buyer Persona and yet, if you ask most business owners who they want to appeal to, they will almost always say EVERYONE! The problem is that by trying to appeal to … Continue reading What is a Buyer Persona? →

Valentine’s Day Ad Spend Up, But Searches Down

Consumer Behavior

Valentine’s Day Ad Spend Up, But Searches Down by Laurie Sullivan , Staff Writer @lauriesullivan, Yesterday It’s not uncommon for people to search for items online and then give their spouse or significant other a list of suggested gifts. More women than men do this. In practice, the formality is intended to keep all parties happy. … Continue reading Valentine’s Day Ad Spend Up, But Searches Down →

57% Of Consumers Require Five-Star Online Rating

Consumer Behavior

57% Of Consumers Require Five-Star Online Rating by Laurie Sullivan , Staff Writer @lauriesullivan, (December 07, 2018) A report released Friday found that consumers read an average of 10 reviews before trusting a business — up from 7 in 2017 — and 40% of consumers are only impacted by reviews written within the last two weeks. … Continue reading 57% Of Consumers Require Five-Star Online Rating →