Heidi SchmidtApril 8, 2015 Here at Quintain, our staff is pretty competitive by nature. Whether we’re competing in marathons, triathlons or other fun activities that give us a competitive edge (you should have seen us when we went bowling as a team!), we’re always looking for ways to push ourselves to do better. We apply … Continue reading Top Ways To Track Your Competitors Online
Columnist Rick Miller believes marketers need to move beyond sentiment analysis and instead take a deeper look at consumers’ emotions. Rick Miller on March 27, 2015 The most successful marketing campaigns carry emotional associations that connect consumers to the brand and its products. But too often, marketers miss the boat by gauging success based on … Continue reading Understanding Consumers’ Emotional Fingerprint: Why Sentiment Is Misleading
Joel ArndtMarch 19, 2015 You need attention. Whether you like it or not, you don’t have a business without the right attention. Small businesses that fail at marketing try to grab everyone’s attention all at once. It’s like they’re in a coffee shop, shouting at everyone to buy their product. It can work if someone … Continue reading Coffee Shop Marketing – How Small Businesses Beat The Competition
Pam AungstMarch 15, 2015 Any technical industry is bound to be at least somewhat male-dominated. Our society has unfortunately not yet fully embraced the fact that men and women can be equally talented when it comes to technical careers. SEO (search engine optimization) and SEM (search engine marketing, a.k.a. pay-per-click advertising on search engines) are … Continue reading Anything Boys Can Rank, Girls Can Rank Better: Why Women Should Consider A Career in SEO or SEM
Business.comMarch 14, 2015 Alibaba CEO Jack Ma is standing his ground. The man who famously said “competition is for fun” and that he wanted to “win eBay, buy Yahoo and stop Google” is trying to position his Chinese e-commerce platform as the best in the world. But given the recent challenge from competitor Wanda E-commerce, … Continue reading A Lesson From Alibaba’s Jack Ma: Don’t Ignore Your Competitors
