by Martina McGowan November 27, 2015 Follow @MartinaMcGowanNovember 27, 2015 Providing criticism can be a little a like walking on eggshells. You want to be helpful, but, sometimes, egos can easily be bruised. However, good criticism has great value. Sometimes people do not understand the mistakes they are making. Providing constructive criticism effectively is a … Continue reading 11 Ways To Make Constructive Criticism Your Most Powerful Ally
by Michael Wight November 22, 2015November 22, 2015 Competition is always seen as a negative element in the business environment. After all, they steal your profits, market share, and even customers. Almost all businesses and organizations desire to beat the competition and emerge on top. Sure, staying ahead of competition and ensuring an edge over … Continue reading How To Use Your Competitor To Get A Jump In Business
Darnelle O’BrienNovember 1, 2015 If you were asked to list your competitors, you probably could rattle off your top three at least. But if you were asked to describe their company culture and brand sentiment, would it be more challenging? Moving beyond identifying who your competition is allows you to learn from their mistakes, recognise … Continue reading What Your Competitors Know About You
Elizabeth WilliamsOctober 31, 2015 Is there anything prettier than a well-merchandised display of bed and bath linens? I mean, what can beat the crisp, pretty sheets in their perfect little packages arranged by designer, colour, size and thread count. It’s all about potential. For just a few minutes you can imagine that your bedroom will … Continue reading Is Your Competition Making Stuff Up? Good.
Victoria VessellaAugust 23, 2015 The consumer packaged goods (CPG) industry is highly saturated with businesses ranging from corporate giants to young startups competing for a share in the market. After breaking into the marketplace and landing your product on retail shelves, it can be challenging to maintain and grow your customer base. The three tips … Continue reading 3 Ways CPG Companies Can Outperform the Competition
John TyremanJune 20, 2015 In a recent post, we established that having true, relevant, and provable differentiators will help your firm take the lead in the marketplace. But whom do you need to differentiate your firm from? While there are multiple components to a successful branding research endeavor, today we are going to focus on … Continue reading Are Your Competitors Flying Under the Radar? Use Competitive Analysis to Adjust Your Firm’s Position
Evan CumminsJune 12, 2015 When done correctly, bidding on competitors’ brand terms can provide a nice boost to your online advertising performance. After all, if someone is looking for your direct competitor’s products or services, it stands to reason they might be interested in what you offer too. However, when done the wrong way, it … Continue reading Bidding on Competitors’ Brands: Pros, Cons & Common Mistakes
Andre W. KleinJune 1, 2015 In times like this, when a global financial crisis threatens many companies, most organizations tend to be concerned about what is coming and decide to cut down budgets in areas that could be strategic when properly managed, such as R&D, Marketing or Training. However, these areas could actually be the … Continue reading Five Ways to Boost Your Company’s Competitive Edge
Bob HayesJune 1, 2015 Employee surveys are used to help manage the employee relationship. The questions in the employee survey are used to elicit employee responses that will be used to better understand how to improve that relationship. I crafted a new employee survey question that combines the best of both structured and unstructured measurement … Continue reading One Word Can Speak Volumes About Your Company Culture (DD)
Maria PeaglerApril 21, 2015 I got a call from a floral shop owner in a small town, and she was scared . . . One of the HUGE online floral brands was running Google ads that made them “appear” to be local. They had a big budget, an ad agency . . . And they … Continue reading Small Business Tactics You Can Use to Compete Against Big Box Competitors
