Category Archives: Competition

Leveraging Your Company’s Online Presence in a Competitive Industry

by Kevin Homer April 4, 2016 Follow @kevin_homerApril 4, 2016 A company’s website is typically the central hub of its entire marketing strategy. It’s the easiest and most cost-effective marketing component in terms of updating with current information and engaging an audience. It’s the one medium where the allotted space to present information is essentially … Continue reading Leveraging Your Company’s Online Presence in a Competitive Industry

Should You Look For Inspiration on Competitor Websites?

by Randy Milanovic March 29, 2016 Follow @kayak360March 29, 2016 Where do you find inspiration for your next website design? If you’re like many business owners and marketers we meet with, it might come from studying the competition. We regularly meet with people who essentially ask us to re-create other websites they’ve seen, or at … Continue reading Should You Look For Inspiration on Competitor Websites?

Should You Mention Competitors by Name?

by Mike Devaney February 26, 2016 Follow @DevaneyMkedevFebruary 26, 2016 “Should we mention our competitors?” “Should we call them by name?” It’s a familiar set of questions to anyone planning their company’s content strategy. Most corporate style guides advise against naming competitors. “Naming” could cause problems. You might end up looking smaller (or larger) in … Continue reading Should You Mention Competitors by Name?

Differentiation Strategy: Standing Out Among The Competition

by Missi Freimark February 5, 2016February 5, 2016 Whether you are just starting your company, or reviving the brand, you should be considering how your brand can stand out from the crowd. In other words, how you are different (and better!) from the competition. A well thought out differentiation strategy will help your firm and … Continue reading Differentiation Strategy: Standing Out Among The Competition

12 Tips On Dealing With Your Competition And Your Stresses

by Stan Popovich December 14, 2015 Follow @https://twitter.com/managingfearDecember 14, 2015 It can be very stressful to have to worry about your competition and deal with your anxieties. Knowing who your competition is and what they are doing is critical in the success of your business. The last thing you need is to go out of … Continue reading 12 Tips On Dealing With Your Competition And Your Stresses

11 Ways To Make Constructive Criticism Your Most Powerful Ally

by Martina McGowan November 27, 2015 Follow @MartinaMcGowanNovember 27, 2015 Providing criticism can be a little a like walking on eggshells. You want to be helpful, but, sometimes, egos can easily be bruised. However, good criticism has great value. Sometimes people do not understand the mistakes they are making. Providing constructive criticism effectively is a … Continue reading 11 Ways To Make Constructive Criticism Your Most Powerful Ally

How To Use Your Competitor To Get A Jump In Business

by Michael Wight November 22, 2015November 22, 2015 Competition is always seen as a negative element in the business environment. After all, they steal your profits, market share, and even customers. Almost all businesses and organizations desire to beat the competition and emerge on top. Sure, staying ahead of competition and ensuring an edge over … Continue reading How To Use Your Competitor To Get A Jump In Business