by Kevin Homer April 4, 2016 Follow @kevin_homerApril 4, 2016 A company’s website is typically the central hub of its entire marketing strategy. It’s the easiest and most cost-effective marketing component in terms of updating with current information and engaging an audience. It’s the one medium where the allotted space to present information is essentially … Continue reading Leveraging Your Company’s Online Presence in a Competitive Industry
by Randy Milanovic March 29, 2016 Follow @kayak360March 29, 2016 Where do you find inspiration for your next website design? If you’re like many business owners and marketers we meet with, it might come from studying the competition. We regularly meet with people who essentially ask us to re-create other websites they’ve seen, or at … Continue reading Should You Look For Inspiration on Competitor Websites?
by Mike Devaney February 26, 2016 Follow @DevaneyMkedevFebruary 26, 2016 “Should we mention our competitors?” “Should we call them by name?” It’s a familiar set of questions to anyone planning their company’s content strategy. Most corporate style guides advise against naming competitors. “Naming” could cause problems. You might end up looking smaller (or larger) in … Continue reading Should You Mention Competitors by Name?
by Missi Freimark February 5, 2016February 5, 2016 Whether you are just starting your company, or reviving the brand, you should be considering how your brand can stand out from the crowd. In other words, how you are different (and better!) from the competition. A well thought out differentiation strategy will help your firm and … Continue reading Differentiation Strategy: Standing Out Among The Competition
by Gee Ranasinha December 31, 2015December 31, 2015 I’ve got a bit of news for you: You have considerably more competitors than you think you do. Don’t believe me? OK, let me begin by asking a question: Do you know who your competitors are? Seems like an easy enough question, right? I’m guessing that your … Continue reading Your Competition Isn’t Who You Think It Is
by John Holland December 23, 2015December 23, 2015 This is the third post of seven-part blog series on “Bad Assumptions” that salespeople make during the sales process. There is a tremendous advantage when a salesperson can gain access to a Key Player, take that person from latent to active need, and establish themselves as “Column … Continue reading Bad Assumption #3: “I Just Compete With Vendors”
by Stan Popovich December 14, 2015 Follow @https://twitter.com/managingfearDecember 14, 2015 It can be very stressful to have to worry about your competition and deal with your anxieties. Knowing who your competition is and what they are doing is critical in the success of your business. The last thing you need is to go out of … Continue reading 12 Tips On Dealing With Your Competition And Your Stresses
by Martina McGowan November 27, 2015 Follow @MartinaMcGowanNovember 27, 2015 Providing criticism can be a little a like walking on eggshells. You want to be helpful, but, sometimes, egos can easily be bruised. However, good criticism has great value. Sometimes people do not understand the mistakes they are making. Providing constructive criticism effectively is a … Continue reading 11 Ways To Make Constructive Criticism Your Most Powerful Ally
by Michael Wight November 22, 2015November 22, 2015 Competition is always seen as a negative element in the business environment. After all, they steal your profits, market share, and even customers. Almost all businesses and organizations desire to beat the competition and emerge on top. Sure, staying ahead of competition and ensuring an edge over … Continue reading How To Use Your Competitor To Get A Jump In Business
Darnelle O’BrienNovember 1, 2015 If you were asked to list your competitors, you probably could rattle off your top three at least. But if you were asked to describe their company culture and brand sentiment, would it be more challenging? Moving beyond identifying who your competition is allows you to learn from their mistakes, recognise … Continue reading What Your Competitors Know About You