Clinton LanierMarch 26, 2015 Every resource, tutorial and commentary, online and off, about social media marketing insists that it’s NOT marketing. Rather, they tell you, social media marketing is about conversations. It’s about relating to your customers. It’s about telling a story. You amplify your brand, so they say, by giving your customers something to … Continue reading 6 Necessary Components To A Worthwhile Social Media Marketing Education
Category Archives: Business Development
Marketing Executives – The Next CEO
Brent PohlmanMarch 21, 2015 I am fortunate to work for a great company that has always had a passion for a strong client service team and sales team. Does this model work today? In the 70s, 80s, and 90s, technology was the driving force in a company. Today, I see great companies are those that … Continue reading Marketing Executives – The Next CEO
Measuring the ROI of Leadership Development
Darleen DeRosaMarch 18, 2015 Most companies understand the benefits of leadership training and development programs. In fact, in a recent survey of more than 500 executives, 27 percent of those who said their company was “currently winning in the market” attributed that success to great leadership, while another 25 percent credited powerful and distinct capabilities. Unfortunately, … Continue reading Measuring the ROI of Leadership Development
Everyone Benefits with a Virtual Workforce
Alessandra CeresaMarch 11, 2015 Working virtually is becoming the norm for a lot of businesses, and there is nothing wrong with that. In fact, there are quite a few benefits for both the employee and the employer of a virtual team. Benefits to employees: Work-Life Balance More employees are searching for that necessary work-life balance, … Continue reading Everyone Benefits with a Virtual Workforce
5 Bombproof Ways to Explode Your Business Growth
Hassan Ud-deenMarch 11, 2015 Some businesses seem to grow like crazy. Their customers are fanatical about them, and they happily devour most of their products/services. And month after month, year after year, they seem to be constantly growing and produce gushing streams of revenue. What’s their secret? The truth is, there is no secret…but there … Continue reading 5 Bombproof Ways to Explode Your Business Growth
Process Vs. Knowledge: Learners Need Both
Will HollandMarch 9, 2015 In order to help employees perform job functions correctly, it’s common to establish processes that outline workflows – a guide to who should be touching what part of the project and when – and procedural guides that detail what steps are required and in what order they should happen. These are … Continue reading Process Vs. Knowledge: Learners Need Both
How to Solve Big Problems: Lessons Learned From Cancer Scientists
James ClearMarch 4, 2015 In late November of 1991, a three-year-old girl was diagnosed with leukemia. There was a 30 percent chance she would die. In the coming months, she would receive a long list of chemotherapy drugs: 6MP, asparaginase, methotrexate, prednisone, and vincrinstine. The miracle was not only that these drugs could potentially cure … Continue reading How to Solve Big Problems: Lessons Learned From Cancer Scientists
10 Business Lessons We Learned from Don Draper
Business.comMarch 3, 2015 Don Draper, the fictional main character of the AMC’s dive into 1960s Madison Avenue, will make a final appearance as the dashing, womanizing advertising exec on April 5th. As the final episode of Mad Men looms near, we reflect on all the things we’ve learned from Mr. Draper since his premiere in … Continue reading 10 Business Lessons We Learned from Don Draper
Case Study – What Happened When I Hired Two Interns?
Dave SchneiderMarch 3, 2015 A few months ago I had the “brilliant” idea of hiring an intern for my blogger outreach software business, Ninja Outreach. At the time I wasn’t exactly sure what would come of it, but to my surprise I ended up taking on not one, but two interns over a six month … Continue reading Case Study – What Happened When I Hired Two Interns?
Why You Have to Be Transparent in Your Business
Mandy EdwardsMarch 2, 2015 Being transparent in your business is very important in the age of digital marketing and social media. You can Google just about anyone or anything. Dig harder and you can find the truth even if they won’t admit it. Being transparent is more than being honest, it’s building an honest relationship. … Continue reading Why You Have to Be Transparent in Your Business
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