Kelsey LloydApril 27, 2015 Entrepreneurs wanting to get a small business off the ground may be intimidated by getting a traditional bank loan. The time involved, the hoops to jump through, the paperwork, the approval process — that’s a big mountain to climb. So many are turning to online lenders. Some of these upstart companies … Continue reading Is Online Lending the Right Choice for Your New Business?
Graham JonesApril 27, 2015 One of the main concerns of anyone using social media is getting more followers. Whether you use Twitter or Facebook, LinkedIn or Google+ you want more people to follow you and notice what you are doing. This is due to the theory that the more people who notice you, the more … Continue reading How to Get More Followers on Twitter – Have a Great Business
Candis RousselApril 26, 2015 When professional services buyers look to hire a management consulting firm, they want to make sure they find the firm best suited to improve their performance and solve complex problems that are hindering growth. How do you prove you’re the management consulting firm to do this? With a strong value proposition. … Continue reading 9 Steps to Building a Unique Value Proposition in Management Consulting
Angela Hausman, PhDApril 26, 2015 In today’s discussion on hacking strategy, I’d like to focus on the tradeoffs inherent in balancing control and flexibility. From today’s discussion, I hope you’ll gain an appreciation of: Why you need flexibility and control to reach strategic goals? Why you give up control to gain flexibility and visa versa? … Continue reading Hacking Strategy: Balancing Control and Flexibility
Mikey RoxApril 15, 2015 Whether you’re part of the vengeful Kanye camp in your feelings toward Taylor Swift or you harbor undying love for her like her bestie Lorde, there’s no denying this: She’s as smart a businesswoman as they come, and she’s making all the right moves. That’s lucky for you, because Taylor Swift … Continue reading 9 Brilliant Business Lessons You Can Learn From Taylor Swift
Sarah Schmid UIEvolution, based in Kirkland, WA, makes a technology platform for application delivery, branding, and marketing across screens found everywhere from connected cars to cruise ships. Earlier this month, it announced it has opened an office in Ann Arbor, MI, to service its automotive customers. UIEvolution was established in 2000 as a mobile app … Continue reading Seattle’s UIEvolution Opens Ann Arbor Office to Grow Auto Business
Steven HughesApril 5, 2015 Building a new business or brand requires more than the ability to produce and deliver high-quality products or services. Understanding how to succeed when launching an online marketing strategy is essential regardless of the type of business you are running and the audience you need to reach. Utilizing marketing online is … Continue reading Back To The Basics: Building A New Business
Candis RousselApril 4, 2015 For management consulting firms, finding new sources of business is an increasingly urgent challenge. But today’s leading firms are rising to the occasion by making transformative use of their websites. When we surveyed over 500 professional services firms to ask about their biggest marketing priorities and business challenges in 2015, over … Continue reading How Websites Drive New Business for Management Consulting Firms
Clinton LanierMarch 26, 2015 Every resource, tutorial and commentary, online and off, about social media marketing insists that it’s NOT marketing. Rather, they tell you, social media marketing is about conversations. It’s about relating to your customers. It’s about telling a story. You amplify your brand, so they say, by giving your customers something to … Continue reading 6 Necessary Components To A Worthwhile Social Media Marketing Education
Brent PohlmanMarch 21, 2015 I am fortunate to work for a great company that has always had a passion for a strong client service team and sales team. Does this model work today? In the 70s, 80s, and 90s, technology was the driving force in a company. Today, I see great companies are those that … Continue reading Marketing Executives – The Next CEO
