by Larry Angeli July 23, 2016July 23, 2016 How authenticity breaks through the marketing noise Marketers often ask me what causes referral marketing to be successful and more specifically what motivates a Customer to refer a product. The most obvious answer is satisfaction with the product or service purchased. Without that, you can’t expect someone … Continue reading 3 Ways to Incorporate Brand Authenticity into Your Referral Marketing Strategy
by Cameron Voiselle July 17, 2016July 17, 2016 It’s no secret Facebook has paved the way for social media advertising. Businesses now have the freedom to build and expand their brand with a Facebook page; the groundbreaking part is Facebook has invented an incredibly simple way to create and share ads. Facebook Ads Manager allows … Continue reading Facebook Ads: The Quick and Painless Way to Promote Your Brand
by Matthew Harris July 15, 2016 Follow @AddisonWhitneyJuly 15, 2016 “Strategically, Coke and Coke Zero Sugar are ham and egg. It’s absolute dovetailing. I always use the analogy of tea: We either have it with our without sugar. It’s Coke, with or without sugar,” This quote, from Coca-Cola Great Britain marketing director Bobby Brittain in … Continue reading How to Build Your Brand Portfolio Using a Flagship Brand Strategy
by AJ Agrawal July 1, 2016 Follow @ajalumnifyJuly 1, 2016 The concept of the personal brand has become almost a buzzword on the business landscape of today. A personal brand, when used correctly, can do a lot of good. On the other hand, not every company needs one of these in order to boost their … Continue reading Does Every Small Business Owner Need A Personal Brand To Manage Their Company?
by Personal Branding Blog June 26, 2016June 26, 2016 A good reputation online starts with a professional presence online for your personal brand. The design and content of your website is the first impression your visitors encounter, which will cause them to either leave or want to know more. A well optimized website can bring … Continue reading Optimize Your Brand’s Website for More Visibility
by Jacob Shriar June 21, 2016 Follow @jacobshriarJune 21, 2016 Why would someone want to work for you? If you really take the time to think about that question, do you have a good answer? Is the answer you’re thinking of better than what most companies (including your competitors) offer? Your employer brand is the … Continue reading 5 Shockingly Simple Ways To Build Your Employer Brand
by George Simpson, , Featured Contributor, June 16, 2016 I read in the WSJ that there are now over 200 companies that promise to connect brands with “social influencers” — many of them no more than software and/or database providers that make brands and agencies do their own outreach. This has led to the complaint … Continue reading Would You Read This If You Knew A Brand Paid For It?
CMO Rishi Dave shares how his team leveraged marketing technology to completely overhaul its go-to-market strategy. Amy Gesenhues on May 25, 2016 Last March, Dun & Bradstreet underwent what the company defined as a “brand modernization” initiative. The project included a complete overhaul of its go-to-market strategy and creative expression — top to bottom. … Continue reading A CMO’s View: How Dun & Bradstreet used MarTech to modernize its brand
by Scott Cain April 22, 2016 Follow @wscainApril 22, 2016 In order for a business to remain relevant in search results, its website must have just the right mix of SEO and brand awareness. The two go hand in hand, reinforcing each other and creating synced marketing. However, it is important to understand what branding … Continue reading Does Brand Awareness Really Help SEO?
by Adam Frankel April 20, 2016 Follow @FrankelInteractApril 20, 2016 Networking is the key to success in the digital world, and online communities are based on this idea. They allow for the interconnecting of people that share similar interests, whether for business or leisure and recreation. These online communities provide a highly focused target that … Continue reading How Brands Can Use Online Communities for Promotion
