Category Archives: Branding

Would You Read This If You Knew A Brand Paid For It?

by George Simpson, , Featured Contributor, June 16, 2016 I read in the WSJ that there are now over 200 companies that promise to connect brands with “social influencers” — many of them no more than software and/or database providers that make brands and agencies do their own outreach. This has led to the complaint … Continue reading Would You Read This If You Knew A Brand Paid For It? →

A CMO’s View: How Dun & Bradstreet used MarTech to modernize its brand

Branding

CMO Rishi Dave shares how his team leveraged marketing technology to completely overhaul its go-to-market strategy. Amy Gesenhues on May 25, 2016 Last March, Dun & Bradstreet underwent what the company defined as a “brand modernization” initiative. The project included a complete overhaul of its go-to-market strategy and creative expression — top to bottom. … Continue reading A CMO’s View: How Dun & Bradstreet used MarTech to modernize its brand →

Does Brand Awareness Really Help SEO?

Branding

by Scott Cain April 22, 2016 Follow @wscainApril 22, 2016 In order for a business to remain relevant in search results, its website must have just the right mix of SEO and brand awareness. The two go hand in hand, reinforcing each other and creating synced marketing. However, it is important to understand what branding … Continue reading Does Brand Awareness Really Help SEO? →

How Brands Can Use Online Communities for Promotion

Branding

by Adam Frankel April 20, 2016 Follow @FrankelInteractApril 20, 2016 Networking is the key to success in the digital world, and online communities are based on this idea. They allow for the interconnecting of people that share similar interests, whether for business or leisure and recreation. These online communities provide a highly focused target that … Continue reading How Brands Can Use Online Communities for Promotion →

How to Build a Crew of Consistent Brand Ambassadors

Branding

by Steve Randazzo April 17, 2016 Follow @https://twitter.com/promotionincApril 17, 2016 Brand ambassadors explore new worlds, seek out new life and new civilizations, and boldly go where no brand has gone before. I’m not talking about outer space; I’m talking about how they walk the same streets, hang out at the same malls, attend the same … Continue reading How to Build a Crew of Consistent Brand Ambassadors →

Personal and Business Branding Through Community Service

Branding

by Personal Branding Blog March 29, 2016March 29, 2016 Building a brand is one of the hardest things a company can do. You know what “I’m lovin’ it” means. You know what a bright red cross means — but how those companies are able to go about creating their brands takes some ingenuity. It doesn’t … Continue reading Personal and Business Branding Through Community Service →

How Important is an Easily Pronounced Brand Name? [Infographic]

Branding

by Matthew Harris March 29, 2016 Follow @AddisonWhitneyMarch 29, 2016 We all know them. The brands where the name has sounded one way as long as you can remember until one day, you are blindsided by the suggestion of a different pronunciation of the same brand. In the below infographic from Made by Oomph! examines … Continue reading How Important is an Easily Pronounced Brand Name? [Infographic] →

Brand Purpose: How to Sell With Conviction

Branding

by Jeff Charles March 24, 2016 Follow @ArtisanOwlMarch 24, 2016 Do you ever feel like your prospects aren’t connecting with you? Are you having trouble figuring out how to stand out from your competition? Of course you are. It makes sense. It’s not always easy to differentiate your company from the others in your space. … Continue reading Brand Purpose: How to Sell With Conviction →

Do Celebrity Influencers Help your Brand or Create Bad Blood with Consumers? How to Create a Loyal Audience the Taylor Swift Way

Branding

by Jeff Ernst January 7, 2016 Follow @TheJeffErnstJanuary 7, 2016 Social media has opened a whole new world for celebrity product endorsers. Now it’s easier than ever to find a celebrity who will post about a product on their Instgram feed for a fee. But does it work? Should marketers be spending limited budget to … Continue reading Do Celebrity Influencers Help your Brand or Create Bad Blood with Consumers? How to Create a Loyal Audience the Taylor Swift Way →

What Does the FTC’s New Native Advertising Guidance Mean for Brands?

Branding

by Vitaly Pecherskiy January 7, 2016 Follow @vitalypecherskiJanuary 7, 2016 Sellers have vied for consumer attention ever since the birth of commerce when people began buying and selling goods for profit, and the transition from the physical marketplace to a digital one has only intensified this battle. Matthew B. Crawford, an American writer and research … Continue reading What Does the FTC’s New Native Advertising Guidance Mean for Brands? →