Category Archives: Branding Trends

U.S. Consumers Trust Brands More Than The Government

U.S. Consumers Trust Brands More Than The Government by Laurie Sullivan , Staff Writer @lauriesullivan, July 14, 2020 A U.S. survey reveals that challenges in 2020 — the COVID-19 pandemic and systemic racism — may lead to a lasting change in the way consumers interact with brands. Market research platform Suzy surveyed 1,000 U.S. consumers between June … Continue reading U.S. Consumers Trust Brands More Than The Government →

Paywalls, SEO, and the Need for a Damn Good Brand

Branding Trends

Derek Gleason July 7, 2020 Think it’s tough to earn links or shares for your content? Try earning money. For publishers, doing so is a push-pull between discoverability and monetization. News sites have long been at the forefront, but plenty of speciality sites (e.g., The Athletic, Cook’s Illustrated, Adweek) have paywalls, too. Search engines are … Continue reading Paywalls, SEO, and the Need for a Damn Good Brand →

Quarantine Impacts Consumers Plans To Spend, Love For Brands

Branding Trends

Quarantine Impacts Consumers’ Plans To Spend, Love For Brands by Laurie Sullivan @lauriesullivan, May 1, 2020 It shouldn’t come as a surprise to marketers that consumers are rethinking their discretionary spending habits. About 64% say they’re planning to cut their total spend, with 55% estimating they will cut at least 10% to 20%. One-third of … Continue reading Quarantine Impacts Consumers Plans To Spend, Love For Brands →

Brand Building in Uncertain Times

Branding Trends

Chris Weissman — April 14, 2020 Over the past 30 years, I’ve taken note of the different ways consumers respond to market uncertainty. In the savings and loan crisis of the 1980s, for example, shoppers tightened their belts. In 1999, panicked preppers flooded the stores to stockpile goods for (an ultimately illusory) Y2K. And after … Continue reading Brand Building in Uncertain Times →

Social Distancing Makes Consumers Want To Engage More With Brands, Ads, Content

Branding Trends

Social Distancing Makes Consumers Want To Engage More With Brands, Ads, Content by Laurie Sullivan , Staff Writer @lauriesullivan, April 8, 2020 I never thought brands should completely pause advertising during this crisis. Hearing from the brands we love is one constant U.S. consumers have these days. It turns out I’m not the only one who … Continue reading Social Distancing Makes Consumers Want To Engage More With Brands, Ads, Content →

Customer Journey, Search Terms Take New Direction With COVID-19 — Are Brands Ready?

Branding Trends

Customer Journey, Search Terms Take New Direction With COVID-19 — Are Brands Ready? by Laurie Sullivan , Staff Writer @lauriesullivan, April 6, 2020 The world has changed. New search terms such as “contactless delivery” and “business continuity plan” have emerged. There are many more “near me” searches and searches for legal-related content using the terms “legal … Continue reading Customer Journey, Search Terms Take New Direction With COVID-19 — Are Brands Ready? →

How Challenger Brands Gain, Keep Market Share During COVID-19 Crisis

Branding Trends

How Challenger Brands Gain, Keep Market Share During COVID-19 Crisis by Laurie Sullivan , Staff Writer @lauriesullivan, March 25, 2020 About half of consumers continue to stock up on essential items, with 78% acknowledging that it makes them feel safer. To 85% of those Americans, brand names no longer matter as long as they find the … Continue reading How Challenger Brands Gain, Keep Market Share During COVID-19 Crisis →

#RIPeanut Highlights Brand-to-Brand Trend Actually May Be Working on Twitter

Branding Trends

Arik Hanson — February 7, 2020 Last fall, Popeye’s trolled Chick-Fil-A on Twitter into helping it launch its new chicken sandwich that ended up selling out and causing gun play in stores. Then, Netflix asked brands for their best x-rated sex tweet in what might be the very best Twitter thread of all time. And … Continue reading #RIPeanut Highlights Brand-to-Brand Trend Actually May Be Working on Twitter →

Brand loyalty remains high at 89%, driven by product and price rather than service

Branding Trends

However, loyalty may be as much a function of inertia as anything else. Greg Sterling on November 26, 2019 Last year, Yotpo found that 90% of consumers surveyed considered themselves brand loyal, in contrast to the conventional thinking that loyalty was dead. That number hasn’t changed, according to this year’s survey of 2,100 U.S. adults; … Continue reading Brand loyalty remains high at 89%, driven by product and price rather than service →