Category Archives: Branding Lessons

Consumers Share ‘Specific’ Personal Data With Brands — That May Change When They Discover Data Trusts

Consumers Share ‘Specific’ Personal Data With Brands — That May Change When They Discover Data Trusts by Laurie Sullivan @lauriesullivan, August 14, 2020 Consumers are developing new ways to socialize, search, shop and respond to online advertising amidst the COVID-19 pandemic. A report released this week sheds light on personalization and privacy preferences, but that … Continue reading Consumers Share ‘Specific’ Personal Data With Brands — That May Change When They Discover Data Trusts →

Back to basics: How to manage your brand through a crisis

Branding Lessons

Here are some opportunities to protect – and even greatly improve – the reputation of your business and its approach with customers. Ashley Segura on July 16, 2020 Managing a company’s brand, even during “normal” times, can be challenging depending upon your niche, your competition and the current circumstances. And of course, most of us … Continue reading Back to basics: How to manage your brand through a crisis →

Global Supply Chain: How Your Brand Should Transition to the New Normal

Branding Lessons

Lanre Onibalusi June 22, 2020 The modern world has gone through varying degrees of disruptions, however, none can be compared to what we have seen with the COVID-19 pandemic. To say that the global supply chain was heavily impacted by COVID-19 is just stating the obvious. Your business, as well as those of others, may … Continue reading Global Supply Chain: How Your Brand Should Transition to the New Normal →

What Brands Can Expect As Stay-At-Home Orders End

Branding Lessons

What Brands Can Expect As Stay-At-Home Orders End by Laurie Sullivan @lauriesullivan, June 19, 2020 North Americans spent more than sixteen hours per day online for much of the COVID-19 quarantine, up 30% compared with a year ago. Analysts expect that time to decline to thirteen hours and twenty minutes during the next 12 months … Continue reading What Brands Can Expect As Stay-At-Home Orders End →

Unbranded Vs. Branded Search, When To Use What Strategy

Branding Lessons

Unbranded Vs. Branded Search, When To Use What Strategy by Laurie Sullivan @lauriesullivan, May 20, 2020 Whether or not to use an unbranded search strategy remains an ongoing dilemma for marketers, especially for those trying to recover from the COVID-19 pandemic downturn. Some data suggests 86% of consumers have remained true to the brands they … Continue reading Unbranded Vs. Branded Search, When To Use What Strategy →

Brands Should ‘Embrace The Opportunity For A Mindset Shift’

Branding Lessons

Brands Should ‘Embrace The Opportunity For A Mindset Shift’ by Laurie Sullivan , Staff Writer @lauriesullivan, May 14, 2020 I borrowed part of the headline for this post from today’s Think With Google column that leads with a quote from Aki Spicer, chief strategy officer at Leo Burnett. “I’m finding that the brands with solid foundations … Continue reading Brands Should ‘Embrace The Opportunity For A Mindset Shift’ →

How personalization helps marketers humanize their brand and break though the noise

Branding Lessons

Aprimo CMO says marketers are currently struggling with what he calls “digital sameness” — where everyone is doing the same thing online. Amy Gesenhues on April 30, 2020 The COVID-19 crisis has shifted nearly all customer experiences to digital experiences, forcing brands to compete for audience engagement like never before. This new normal has created … Continue reading How personalization helps marketers humanize their brand and break though the noise →

Facilitating Brand Community

Branding Lessons

Daniel Hopper — April 9, 2020 Community is important to consumers. A strong motivation for community membership peoples’ desire to interact with like-minded others. Gives people a sense of their authentic “true selves” as they feel a sense of belonging with the others in the community and believing in a common set of values. Having … Continue reading Facilitating Brand Community →

5 Best Ways to Boost Brand Community’s Member Experience

Branding Lessons

Thomas Griffin — March 12, 2020 An active brand community plays a powerful role in strengthening a business’s brand image. The presence of a large group of users who engage with each other and with the brand creates social proof. Your audience will consider your brand community proof of your business’s reliability and will trust … Continue reading 5 Best Ways to Boost Brand Community’s Member Experience →