By Connie Lin May 17, 2022 When a high-profile sociopolitical issue erupts on the national stage—whether it’s Russia’s invasion of Ukraine, Florida’s Don’t Say Gay bill, or the Black Lives Matter movement—it often cues brand theatrics. And sometimes, that can feel like a tired performance. In today’s social media landscape, companies have fielded criticism … Continue reading Actually, Americans do want to hear what brands have to say about reproductive rights
By Jeff Beer April 02, 2022 For a certain species of candy aficionado, 2013 is a year that lives in infamy. Until then, the flavor combination inside every bag of Skittles consisted of strawberry, lemon, grape, orange, and lime—since the candy first hit North American shores in 1979. But nine years ago, the brand … Continue reading Why it’s so hard for brands to say, We’re sorry
By Kevin Grady March 14, 2022 The media landscape is evolving. That Jetsons future we were promised? It’s finally taking shape, sans maybe the flying cars. But even they’re in development. Digital billboards and moving online interfaces are becoming ubiquitous, as are a myriad of voice technology applications. Animated album covers on streaming platforms … Continue reading Why your brand should think less about designing a logo, and more about designing a sound
Tom Whatley January 21, 2022 In 2018, after two short years and $ 3 million raised in startup funds, recruitment AI company Ansaro shut down due to bad market fit. As it turned out, their AI interview notetaker didn’t address a huge pain point. Muun found a market need but failed to compete with bigger … Continue reading Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?
Knowing about a brand makes shoppers overwhelmingly more likely to buy from that brand on social. Kim Davis on December 10, 2021 A new report from social media management platform Sprout Social finds that familiarity with brands drives social commerce purchases. Fully 80% of those surveyed said that knowledge of a brand makes them more … Continue reading Brand familiarity drives social commerce
People want to go where somebody knows their name. Identity makes it happen for brands, and getting it right drives personalization and trust. Sponsored Content: Acxiom on August 25, 2021 People shop in stores and on websites that recognize them and welcome them back. They like offers that match their interests and are delighted by … Continue reading Is your brand facing an identity crisis?
Natalie Ross April 26, 2021 We get a lot of questions about good brand story, especially from startups and young companies. In first establishing their businesses, many have not had the time to even consider brand story yet. Worse, they often assume a “brand” is just a logo and a web page—but they couldn’t be … Continue reading 4 Steps to a Fantastic Brand Story (That Anyone Can Follow!)
Kevin O’Brien January 11, 2021 Back in August of 2020, we made the case for staffing firms to start thinking about the perception of their brands in the post-pandemic staffing world. As we edge slowly closer (fingers crossed) toward an end to COVID-19, we want to go deeper and propose a step-by-step process to redefining … Continue reading The 9-Step Guide to Redefining Your Staffing Brand
What Brands Need to Know About Moms’ COVID-Inspired Holiday Shopping by Maria Bailey , Columnist, September 25, 2020 Brands, retailers and marketers can expect that things will be different this year as they prepare for moms to open their wallets for holiday shopping. Although the holidays won’t be cancelled, moms will be approaching how they … Continue reading What Brands Need to Know About Moms’ COVID-Inspired Holiday Shopping
Brett McHale September 18, 2020 In the world of paid digital marketing there are various components that determine whether your efforts are successful or not. But within the technical complexities of account structure, campaign optimization, conversion tracking, and audience targeting (amongst many others) lies an important detail that many advertisers—regardless of expertise—often neglect. That detail … Continue reading How (and Why) to Use Branding to Supercharge Your Advertising
