Tom Whatley January 21, 2022 In 2018, after two short years and $ 3 million raised in startup funds, recruitment AI company Ansaro shut down due to bad market fit. As it turned out, their AI interview notetaker didn’t address a huge pain point. Muun found a market need but failed to compete with bigger … Continue reading Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?
Knowing about a brand makes shoppers overwhelmingly more likely to buy from that brand on social. Kim Davis on December 10, 2021 A new report from social media management platform Sprout Social finds that familiarity with brands drives social commerce purchases. Fully 80% of those surveyed said that knowledge of a brand makes them more … Continue reading Brand familiarity drives social commerce
People want to go where somebody knows their name. Identity makes it happen for brands, and getting it right drives personalization and trust. Sponsored Content: Acxiom on August 25, 2021 People shop in stores and on websites that recognize them and welcome them back. They like offers that match their interests and are delighted by … Continue reading Is your brand facing an identity crisis?
Natalie Ross April 26, 2021 We get a lot of questions about good brand story, especially from startups and young companies. In first establishing their businesses, many have not had the time to even consider brand story yet. Worse, they often assume a “brand” is just a logo and a web page—but they couldn’t be … Continue reading 4 Steps to a Fantastic Brand Story (That Anyone Can Follow!)
Kevin O’Brien January 11, 2021 Back in August of 2020, we made the case for staffing firms to start thinking about the perception of their brands in the post-pandemic staffing world. As we edge slowly closer (fingers crossed) toward an end to COVID-19, we want to go deeper and propose a step-by-step process to redefining … Continue reading The 9-Step Guide to Redefining Your Staffing Brand
What Brands Need to Know About Moms’ COVID-Inspired Holiday Shopping by Maria Bailey , Columnist, September 25, 2020 Brands, retailers and marketers can expect that things will be different this year as they prepare for moms to open their wallets for holiday shopping. Although the holidays won’t be cancelled, moms will be approaching how they … Continue reading What Brands Need to Know About Moms’ COVID-Inspired Holiday Shopping
Brett McHale September 18, 2020 In the world of paid digital marketing there are various components that determine whether your efforts are successful or not. But within the technical complexities of account structure, campaign optimization, conversion tracking, and audience targeting (amongst many others) lies an important detail that many advertisers—regardless of expertise—often neglect. That detail … Continue reading How (and Why) to Use Branding to Supercharge Your Advertising
Nicole Blanckenberg September 7, 2020 Here’s the thing: your brand identity and how you create it matters – in a big way. It matters to your long-term eCommerce success, to conversion success, for increasing your repeat customer rates, and if you want to stand out from your biggest competitors. But where to start? If you … Continue reading Create a Strong Brand Identity With These 9 eCommerce Branding Strategies
Sylvia Moses September 2, 2020 As offline brands struggle to get online, your agency can help them make up for lost customers – and even find new ones. Learn more in our latest blog post. There’s an old saying: “There are decades where nothing happens, and weeks where decades happen”. The last few months have … Continue reading The Opportunity in Reinvention: Helping Brands Get Online
Consumers Share ‘Specific’ Personal Data With Brands — That May Change When They Discover Data Trusts by Laurie Sullivan @lauriesullivan, August 14, 2020 Consumers are developing new ways to socialize, search, shop and respond to online advertising amidst the COVID-19 pandemic. A report released this week sheds light on personalization and privacy preferences, but that … Continue reading Consumers Share ‘Specific’ Personal Data With Brands — That May Change When They Discover Data Trusts
