By David Salazar We encounter GMOs every day, and methods of selective plant breeding have been used for thousands of years. This kind of scientific engineering can help adapt crops to the changing climate and our growing population. GMOs, however, are still associated with agri-giants, which use them to enable pesticide use—with myriad environmental … Continue reading When done well, GMOs hold big promise—so why does their branding suck?
Brand Identity Design: Common Mistakes & Solutions Provided Kevin Nguyen / 08 Mar 2023 Many companies continue to undervalue the significance of brand identity design. They concentrate on developing items and marketing them to their target market. Still, they occasionally overlook the fact that poor brand design can seriously jeopardize all of their marketing … Continue reading Brand Identity Design: Common Mistakes & Solutions Provided
By Sarah Lynch December 05, 2022 Four days after launching the body and hair care brand Saltair, Iskra Lawrence had a problem. The model turned cofounder had just released her first line of products in 100% aluminum bottles, a choice she and her team had made for the material’s recyclability. Now, some customers receiving … Continue reading This beauty brand is promoting ‘bottle positivity.’ Are customers buying it?
How Brands Can Work Authentically With Co-Creators by Jane Hovey , October 14, 2022 The metaverse is estimated to be worth $800 billion by 2024, according to the Influencer Marketing Hub. The opportunity for brands is vast, yet as the digital landscape evolves, brands must be agile to survive, let alone win. The challenge is … Continue reading How Brands Can Work Authentically With Co-Creators
Your Brand | Great Employees David Black / 16 Aug 2022 When it comes to your brand, many business owners think that it is all about the customer. They believe that if they can create a strong brand identity and message, then customers will flock to their business. However, this isn’t always the case. … Continue reading Your Brand | Great Employees
At Cannes Lions, IBM promoted their Advertising Fairness pledge and released tools to help brands capture and mitigate bias. Kim Davis on June 21, 2022 Major brands, including IBM, Delta Airlines and WPP, as well as the IAB and the Ad Council, have publicly committed to raising awareness about, and mitigating, bias in adtech. The … Continue reading Major brands commit to mitigating adtech bias
6 Ways to Optimise Your Brand June 28, 2022 How will you optimise your brand performance? Big Data has influenced marketers and given them answers, but how do they find them? Marketers often scroll through a maze of numbers looking for patterns and trends, but analytics systems have simplified the process by filling in gaps … Continue reading 6 Ways to Optimise Your Brand
Using Marketing & PR to Quickly Increase Your Brand’s Visibility Nate Nead / 02 Jun 2022 Want to grow your business? Want to continue adding new customers and getting in front of a larger audience of qualified buyers? You need to focus on brand awareness. Brand awareness and visibility are key elements of successful … Continue reading Using Marketing & PR to Quickly Increase Your Brand’s Visibility
By Connie Lin May 17, 2022 When a high-profile sociopolitical issue erupts on the national stage—whether it’s Russia’s invasion of Ukraine, Florida’s Don’t Say Gay bill, or the Black Lives Matter movement—it often cues brand theatrics. And sometimes, that can feel like a tired performance. In today’s social media landscape, companies have fielded criticism … Continue reading Actually, Americans do want to hear what brands have to say about reproductive rights
By Jeff Beer April 02, 2022 For a certain species of candy aficionado, 2013 is a year that lives in infamy. Until then, the flavor combination inside every bag of Skittles consisted of strawberry, lemon, grape, orange, and lime—since the candy first hit North American shores in 1979. But nine years ago, the brand … Continue reading Why it’s so hard for brands to say, We’re sorry
