Slapping together a couple ideas and a logo is not a brand strategy, says contributor Allen Martinez. Here’s a detailed guide to help you create and execute a well thought out strategy to promote your brand. Allen Martinez on June 7, 2018 When it comes to having a brand strategy, it’s not enough to … Continue reading Building a brand strategy: Essentials for long-term success
Visual Brand Demolition? Think First by Douglas Eymer , Columnist, May 31, 2018 As a seasoned professional visual brand builder, I have been both an accomplice and observer of the unnecessary destruction of a company’s visual brand identity. In my early years, as I scratched and clawed my way up the graphic design ladder when … Continue reading Visual Brand Demolition? Think First
Trademark Considerations When Building A Brand by Patrick Concannon , Rory Pheiffer , May 25, 2018 The word “brand” is used broadly as a business buzzword. Comprised of a company or product name, a brand acts as a reassuring signpost for consumers in a busy marketplace, signaling a trusted source and consistent level of quality. … Continue reading Trademark Considerations When Building A Brand
Jomer Gregorio — May 3, 2018 Follow @JomerGregorio — May 3, 2018 When it comes to business-customer relationships, most marketers instinctively aim to build and establish brand loyalty. It is one of the basic concepts of marketing and is one of the most common organizational goals for any company. But what most businesses don’t realize … Continue reading Brand Affinity 101: Everything Businesses and Marketers Should Know [Infographic]
Christopher Moore — April 18, 2018 Follow @cjmoore — April 18, 2018 Whether you invented a solution to a problem you were having or simply sourcing funds for the next big startup, crowdfunding has become the go-to investment vehicle for many project creators. Brands, individuals, artists and other creatives are succeeding with their Kickstarter campaign–the … Continue reading How to Use A Kickstarter Campaign to Launch Your Brand
As consumers and regulators increase scrutiny around data, contributor Nina Caruso says there’s an opportunity to adopt a customer-centric approach to privacy while providing personalized experiences. Nina Caruso on April 10, 2018 Seven in 10 consumers expect a personalized experience from the brands they encounter, according to a survey of 3,000 Americans and Britons that … Continue reading Time for brands to take customer data personally
Contributor Brian Solis urges brands to prioritize the mobile experience as consumers seek to complete tasks and purchases on their devices. Brian Solis on April 10, 2018 People check their phones every 15 minutes on average, about 47 times a day, even if they have no alerts or notifications, according to a Deloitte study. … Continue reading Brands, please stop ruining the consumer mobile journey with desktop experiences
Amanda Abella — April 10, 2018 — April 10, 2018 geralt / Pixabay I was recently interviewed for a web show where the host asked me how business owners can create a profitable brand. It’s a really good question, especially in this day and age when everyone seems to have a brand. Before getting into … Continue reading How to Create a Profitable Brand
Sandra Hess — March 30, 2018 — March 30, 2018 Building brand equity is a concept that many company leaders embrace. For years, organizations across the globe have been strategically building their corporate brand as a means of attracting targeted customers to their company. Studies show that this strategy is paying off. In one study, … Continue reading Brand Equity Building Should Start With the Candidate Experience
Susan Gilbert — March 8, 2018 Follow @SusanGilbert — March 8, 2018 Use Microblogging to Promote Your Brand Readers today are looking for bite-sized content that they can scan and share quickly and easily. Microblogging has long been a popular format for this on places like Twitter and Instagram. Brands can leverage this by offering … Continue reading Microblogging For Brand Promotion Success
