Sandra Hess — March 30, 2018 — March 30, 2018 Building brand equity is a concept that many company leaders embrace. For years, organizations across the globe have been strategically building their corporate brand as a means of attracting targeted customers to their company. Studies show that this strategy is paying off. In one study, … Continue reading Brand Equity Building Should Start With the Candidate Experience
Susan Gilbert — March 8, 2018 Follow @SusanGilbert — March 8, 2018 Use Microblogging to Promote Your Brand Readers today are looking for bite-sized content that they can scan and share quickly and easily. Microblogging has long been a popular format for this on places like Twitter and Instagram. Brands can leverage this by offering … Continue reading Microblogging For Brand Promotion Success
Kara Perez — February 20, 2018 — February 20, 2018 TeroVesalainen / Pixabay Influencer marketing is a million dollar industry today, and a key part of any company’s marketing strategy. If you’re a small business owner or an influencer in any capacity, the opportunities to create partnerships with brands are everywhere. Your social media and … Continue reading 3 Questions to Ask Before You Work With Brands
By Victoria Klochkova January 10th, 2018 According to marketing experts, the ability of consumers to recall brands, products and services strongly influences their decision to buy. If you want people to remember your brand, so you need to take steps to make sure your marketing efforts are hitting this target. You must be able to … Continue reading Brand Awareness Tracking: Measure Your Marketing Efforts
When you’re a multilocation enterprise, curating local sponsorships can be tricky. Columnist Megan Hannay discusses ways to contribute locally using a centralized strategy. Megan Hannay on December 27, 2017 To enterprise brand managers, “sponsorships” may mean contracts with professional sports teams or national radio shows. But local nonprofits and events are the 99 percent … Continue reading A tale of two GoFundMe’s: Why centralized local sponsorship campaigns matter for multilocation brands
Tom Jager — December 6, 2017 — December 6, 2017 Acquiring new customers is one of the primary goals of marketers. It can be achieved only by getting a company’s name in front of the target audience through social media, outdoor advertising, and other techniques. Or as marketers would say, “build brand awareness.” Without it, … Continue reading How to Measure Brand Awareness: 4 Key Steps
Gustaf Steunlund — November 27, 2017 Follow @stenlundgustaf — November 27, 2017 rawpixel / Pixabay As marketers, we have a tendency to optimize campaigns towards the cheapest clicks, because surely, the more clicks you get, the more leads, online purchases and fan mail you’ll receive… right? Wrong. The truth is not all clicks are created … Continue reading We Analyzed 7 Million Paid Clicks to Branded Content, Here’s What We Learned
Carol Forden — October 23, 2017 Follow @carolforden — October 23, 2017 Fotocitizen / Pixabay For content marketing to be effective, you need to master the art of storytelling. Its long been known that facts tell, but stories sell. Great storytelling and content marketing planning requires a structure of a compelling story. Powerful stories need … Continue reading Facts Tell, But Stories Sell – Great Brands Are Storytellers
Ernan Roman — September 26, 2017 — September 26, 2017 DigiPD / Pixabay “By combining companies, we believe will be able to…enhance the customer experience, increase customer value and put ourselves in an even stronger position to help shape and lead the next generation of shopping,” So said Mike George, QVC’s president and CEO. But … Continue reading All These Mergers… Consumers Are Asking: Will Their Brand Connection Still Be There?
Brooke B. Sellas — August 30, 2017 Follow @madSMscientist — August 30, 2017 Brand accountability is a growing trend with how consumers are using social media today. This means your worst brand behavior is paraded online for potential customers to consume. How is this impacting your brand reputation and purchasing decisions from would-customers? We’re dissecting … Continue reading How Millennials (And Others) Use Social Media For Brand Accountability
