Elizabeth Williams — October 15, 2018 Follow @bizmkter — October 15, 2018 Last time we looked at the rather muddled ownership of the voice of the customer (VOC) in most organizations. This important part of understanding what customers want, how they feel and what’s on their minds is claimed by many in the organization, but … Continue reading The Voice of the Employee is a Battle of the Bands
Kevin George — October 11, 2018 Follow @imkevin_monk — October 11, 2018 82% of marketers consider email as the most effective channel to market content and improve lead nurturing and conversion rates. Therefore, if you are a marketer willing to increase your brand awareness, leveraging email marketing is the key. It wouldn’t only help you … Continue reading 7 Sure-fire Tips to Increase Brand Awareness with Emails
Doug Malcom — September 24, 2018 — September 24, 2018 What are you After? Brand equity is one of the most sought after and yet hardest to define concepts in the CX and marketing research world. Even when they have come to grips with defining it, most offerings designed to get at brand equity merely … Continue reading Pursuing Your Brand Equity? Part 2
Written by: Doug Malcom , September 7, 2018 What are you After? Brand equity is a bit of an elusive term in the CX and marketing research world. When asked what it is, you are likely to get a very different answer depending on who you ask. The guy from accounting is likely to … Continue reading Pursuing Your Brand Equity? Get the Big Picture Right
Justine Boucher — September 17, 2018 — September 17, 2018 StartupStockPhotos / Pixabay If you’re rebranding your company, you’ve probably worked through many fine details to ensure the face of the business is a cohesive representation of your value proposition, accounting for customer feedback and the future markets you want to tackle. You may have … Continue reading What’s Your Marketing Strategy For Rebranding Your Business?
Charu Mitra Dubey — August 19, 2018 Follow @CharuMitraDubey — August 19, 2018 Do you have a brand and need to tell the world about it? But why would anyone listen to you when there are plenty of other brands out there? People like to know about brands that are conveyed through some trustable sources. … Continue reading 5 Ways to Get More Online Brand Mentions in 2018
Young Entrepreneur Council — August 17, 2018 Follow @YEC — August 17, 2018 A company rebrand can be an exciting time for you and your team. Just make sure everyone is well-prepared for the changes ahead, whether that’s staff, leaders — or your clients and customers. To find out what you need to know, we … Continue reading Rebranding? 10 Steps to Take Before You Launch
Bill Fasig — August 14, 2018 — August 14, 2018 rawpixel / Pixabay Every week we see the constant activity of growth and consolidation in the market generated by a continual stream of M&A announcements – some big, some small, but seemingly never-ending. In this context, we are often asked for our thoughts and to … Continue reading M&A and the Challenges of a “New” Brand Strategy
Young Entrepreneur Council — August 9, 2018 Follow @YEC — August 9, 2018 If you want to build customer loyalty, you need to create a memorable brand, one that makes people want to come back. To find out how, we asked YEC members the following question: Being visible — and memorable — to your audience … Continue reading 10 Ways to Get People to Remember Your Brand
Rebranding an established business is not easy, says contributor Jamie Pitman, especially for small businesses. Here are 6 marketing and local search tips to help make the process a success. Jamie Pitman on July 31, 2018 There’s a whole host of reasons you’d want to rebrand your local business: Your product and service offering … Continue reading Rebranding your local business? Don’t start without reading these tips
