Category Archives: Branding Awareness

Data Drill: D2C Brands Struggle To Get Accurate First-Party Information

Data Drill: D2C Brands Struggle To Get Accurate First-Party Information by Ray Schultz , Columnist, August 4, 2022 Email marketers can be forgiven for perhaps feeling smug: The email address is the foundational piece of self-reported data. That should be kept in mind as brands seek first-and zero-party data in response to changes like the pending … Continue reading Data Drill: D2C Brands Struggle To Get Accurate First-Party Information →

Open Door B2B: Brands Should Reduce Gated Content, Study Says

Branding Awareness

Open Door B2B: Brands Should Reduce Gated Content, Study Says by Ray Schultz , Columnist, July 15, 2022 Only 3.5% of visitors to B2B sites fill out forms, according to a new study by 6sense Research. And the form-to-conversion rate hovers around that same percentage. Don’t despair — the percentages should be even lower. That’s … Continue reading Open Door B2B: Brands Should Reduce Gated Content, Study Says →

Native video tops social media in brand awareness study

Branding Awareness

Participants gave native video ads a 59% favorable rating, compared to 50% for social. Chris Wood on June 30, 2022 Native video ads have a greater impact than video ads on social and video platforms, a new study from Kantar reported. The Multichannel Brand Impact study measured video ad effectiveness for brand goals in native … Continue reading Native video tops social media in brand awareness study →

Public wants to know where brands stand on issues, surveys show

Branding Awareness

71% of US customers wants companies to speak out on important issues. Constantine von Hoffman on May 23, 2022 As much as companies hate controversy, the public wants to know where they stand on today’s issues, according to two surveys. For marketers this is one more challenge when it comes to earning customers’ trust. A 2022 … Continue reading Public wants to know where brands stand on issues, surveys show →

Brands Collectively Spent $2.3B In 8 Months To Run Ads On Three Major Retail Sites

Branding Awareness

Brands Collectively Spent $2.3B In 8 Months To Run Ads On Three Major Retail Sites by Laurie Sullivan @lauriesullivan, April 8, 2022 Retailers continue to focus on ecommerce and online offerings — especially when it comes to advertising — but the top retail sites and the areas where brands spent the majority of their budgets … Continue reading Brands Collectively Spent $2.3B In 8 Months To Run Ads On Three Major Retail Sites →

How to Build and Measure Brand Awareness

Branding Awareness

Wade Roush Studies show only 5% of B2B buyers are ready to buy right now. You can’t force the other 95% into a buying position by spamming them with nurture sequences. When people are finally ready to make a purchase, your goal should be one of two things: Customers recall your brand, or at least;They … Continue reading How to Build and Measure Brand Awareness →

Sorry, but the Washington Commanders have a brand problem that a name won’t fix

Branding Awareness

By Jeff Beer February 02, 2022 After 18 months or so, the NFL’s Washington football team—temporarily known as Washington Football Team—has a new name. The Washington Commanders. The big news about the official new team name was revealed on February 2 (even if a local news helicopter spotted the name the night before). … Continue reading Sorry, but the Washington Commanders have a brand problem that a name won’t fix →

How to Build and Measure Brand Awareness

Branding Awareness

Tom Whatley January 21, 2022 Studies show only 5% of B2B buyers are ready to buy right now. You can’t force the other 95% into a buying position by spamming them with nurture sequences. When people are finally ready to make a purchase, your goal should be one of two things: Customers recall your brand, … Continue reading How to Build and Measure Brand Awareness →

BNPL: Brands’ Digital Spend Surpasses Nearly $90M To Advertise Service In 2021

Branding Awareness

BNPL: Brands’ Digital Spend Surpasses Nearly $90M To Advertise Service In 2021 by Laurie Sullivan @lauriesullivan, February 2, 2022 Block, formerly known as Square, the payment service founded by Twitter co-founder Jack Dorsey, announced (February 06, 2022) that it had closed the acquisition of the buy now, pay later (BNPL) company Afterpay. It’s a service … Continue reading BNPL: Brands’ Digital Spend Surpasses Nearly $90M To Advertise Service In 2021 →